After Giving Aunt Jemima The Boot, PepsiCo Has Revealed Its New Syrup And Pancake Mix Logo

It’s finally happened! Thanks to corporate America, racism is dead! I don’t even know what to do with myself right now, I never thought I’d see it happen in my lifetime. With a small assist from the NFL who did their part by hiding the words “end racism” on the back of Tom Brady’s helmet, PepsiCo has leveled the final blow by relieving Aunt Jemima from her duties as the name and face of their pancake syrup and replaced her with a 19th-century watermill named Pearl Milling Company, effectively ending centuries of racial strife. Free at last, free at last! I guess now we just sit back and wait for our reparations checks to arrive. I wonder if they’ll just add that to our stimulus checks or if it will come as a separate payment. Guess we’ll find out soon enough!

Many first learned about Aunt Jemima’s racist origins last summer when America held its biggest and loudest bi-monthly Racial Reckoning™ (sponsored by Pepsi) since Taylor Swift came out as a Democrat. According to CNN, PepsiCo, which owns Quaker Oats, which owns Aunt Jemima (need I say more?), heard our pleas for racial justice and decided to do away with the historically racist “mammy” character who for decades was the harbinger of sweet things to come. But also ants.

Quaker Oats is releasing a new name and logo for its “Aunt Jemima” products, finally retiring the racist stereotype that has adorned its pancake mixes and syrups for decades.

The name “Aunt Jemima,” long criticized as a racist caricature of a Black woman stemming from slavery, will be replaced with the Pearl Milling Company name and logo on the former brand’s new packaging, according to parent company PepsiCo.

“We are starting a new day with Pearl Milling Company,” a PepsiCo spokesperson said. “A new day rooted in the brand’s historic beginnings and its mission to create moments that matter at the breakfast table.”

“Moments that matter.” Corporations are DERANGED. Here’s the new look.

https://www.instagram.com/p/CLHWN4-FgnV/

I have to say, Miss Pearl really can’t hold a candle to Aunt Jemima’s charisma, uniqueness, nerve, or talent, but PepsiCo seems to think she has the necessary warmth and depth to get the job done.

“This name is a nod to where our delicious products began before becoming a family-favorite breakfast staple,” PepsiCo said of its new Pearl Milling Company branding. “While the Aunt Jemima brand was updated over the years in a manner intended to remove racial stereotypes, it has not progressed enough to appropriately reflect the dignity, respect and warmth that we stand for today.”

The Pearl Milling Company was the late-19th-century business that created the original ready-made pancake mix, according to PepsiCo. It was founded in 1888 by Chris L. Rutt.

Rutt named the original company after “Old Aunt Jemima,” an 1875 song from a minstrel show that featured performers in blackface who wore aprons and bandana headbands.

PepsiCo just purchased the brand name and logo trademarks for Pearl Milling Company on February 1st and plans to roll out the new product in June. This means there’s still time for these cowards to do the actual right thing and rebrand it Uncle Rutt, a racist hillbilly with rotten teeth and diabetes, after the company’s original founder.

Pic: PepsiCo