Apple is okay with real-life supervillains using an iPhone, but fake supervillains are not allowed. Knives Out writer/director Rian Johnson, who also made the best and most-hated Star Wars movie, revealed that iPhone will let you use their products in movies because of promo. But don’t you dare put one in the hands of someone evil.
Rian is currently working on the sequel to Knives Out, and while talking to Vanity Fair about the making of the first one, he talked about a scene where Jamie Lee Curtis’ character holds an iPhone. Rian let out a little rule that Apple has about their products being used in movies.
“Also, another funny thing, I don’t know if I should say this or not. Not ’cause it’s lascivious or something but because it’s gonna screw me on the next mystery movie that I write. But, forget it. I’ll say it. It’s very interesting. Apple, they let you use iPhones in movies but—and this is very pivotal if you’re watching a mystery movie—bad guys cannot have iPhones on camera. Oh no! Every single filmmaker who has a bad guy in their movie that’s supposed to be a secret wants to murder me right now.”
I hate that I just learned this because now I am going to always look at motherfuckers who are holding iPhones in movies. So there you have it. Apple is too classy to let a villain use their phone on screen, but not too classy to use slave labor in China in the past. I mean, what’s worse for your image, right?
Here’s Rian talking with Vanity Fair, he starts talking about the phone at around 2:23: