Chris Noth, AKA Mr. Big, Is Starring In Peloton’s New Holiday Ad

You’re not going to have Peloton to kick around anymore! But really, don’t kick it, you will cripple yourself. Those things are a menace. After watching their stock price drop during the premiere of And Just Like That when Carrie’s husband, Mr. Big played by Chris Noth, **SPOILER ALERTS FROM HERE TO ETERNITY** mounted one of their bikes and peddled off to heaven, Peloton is taking back the narrative in a big way and have released a new ad starring Chris and Peloton trainer Jess King. The ad suggests that instead of dropping mostly-dead (more on that later) from a heart attack, in reality, Big left Carrie to be with “Allegra,” the Peloton instructor (played by Jess) who Big jokes about having a crush on in that episode. As the copy says “And just like that…he’s alive.” Now, I know I said “in reality,” but Peloton continues to blur the line between fact and fiction and the ad is enough of a mind fuck, narratively speaking, that they’ve created a Schrödinger’s Big conundrum for the ages.

In their initial OH SHIT response to Mr. Big’s Last Ride, Peloton had an actual cardiologist do a full blown differential diagnosis on him which indicated that his “extravagant lifestyle” and family history were probably the real reason he had a massive heart attack, not him pedaling his Peloton at the speed of light with massive boner for his sweet, sweet Allegra. But now they’ve flipped the script in a ad that was produced (and narrated) by Ryan Reynolds. The Daily Beast reports:

Peloton on Sunday dropped a new holiday ad featuring Chris Noth’s iconic Sex and the City character Mr. Big, who died while riding the interactive bike in last week’s premiere episode of the series reboot And Just Like That.

“I feel great,” the resurrected Big says in the cheeky ad, which also features Jess King, the Peloton instructor featured in his death episode, as well as Ryan Reynolds, who narrates the cheeky ad with the closing line: “He’s alive.”

This is Ryan’s second gag Peloton ad. His advertising agency Maximum Effort spoofed Pelton’s Hostage Wife ad back in 2019 for Aviation Gin. Here’s The Resurrection of Big which means he’s either a ghost who’s trapped in the purgatorial realm of Sex and The City’s Manhattan, destined to speak exclusively in sexual innuendos for all of eternity, or he’s in heaven where SATC ended for good after the first movie. As God intended.

And just like that…he's alive. pic.twitter.com/bVX8uWypFZ

— Peloton (@onepeloton) December 12, 2021

It’s cute and all but I’d be really impressed if they got Kim Cattral to be in this instead of Jess King. So to recap, on the show, Big is definitely dead, regardless of the Peloton. And in this ad, Big is definitely alive, thanks to the Peloton. But according to Vulture, Big was only mostly dead when Carrie found him and probably could have been saved if she had dialed 911 instead of mentally preparing what she was going to wear to his funeral as he lay dying in her arms. So it’s actually all her fault. They spoke to a cardiologist who had this to say:

What she needed to do was, when he went unconscious and lost a pulse, she needed to immediately start CPR. Feel for a pulse, call for help, and start chest compressions. Because you can absolutely stimulate blood flow to the brain and the rest of the vital organs with CPR, and once EMS came, they could have resuscitated him immediately with medications and defibrillation.

She needed to do CPR. This is a PSA: If you see somebody lose consciousness, the first thing you do is feel for a pulse. If there’s no pulse, you call EMS and start chest compressions without delay. You can definitely save people’s lives that way. He didn’t need to die. This is a goddamn travesty.

So that’s settled! Now all Peloton has to do is take the win and not get too cocky or obnoxious about it.

if we can put that spot together in 48 hours, you can do your workout today

— Peloton (@onepeloton) December 13, 2021

Nah, see, now, this is why it’s still fuck Peloton.

Pic: Twitter