Chris Noth, AKA Mr. Big, Is Starring In Peloton’s New Holiday Ad

You’re not going to have Peloton to kick around anymore! But really, don’t kick it, you will cripple yourself. Those things are a menace. After watching their stock price drop during the premiere of And Just Like That when Carrie’s husband, Mr. Big played by Chris Noth, **SPOILER ALERTS FROM HERE TO ETERNITY** mounted one of their bikes and peddled off to heaven, Peloton is taking back the narrative in a big way and have released a new ad starring Chris and Peloton trainer Jess King. The ad suggests that instead of dropping mostly-dead (more on that later) from a heart attack, in reality, Big left Carrie to be with “Allegra,” the Peloton instructor (played by Jess) who Big jokes about having a crush on in that episode. As the copy says “And just like that…he’s alive.” Now, I know I said “in reality,” but Peloton continues to blur the line between fact and fiction and the ad is enough of a mind fuck, narratively speaking, that they’ve created a Schrödinger’s Big conundrum for the ages.

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