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Ice Breakers Liquid Ice!
After I made Altoids Sours an HSOTD the other day, reader Maggie dropped another fresh breath artifact from the past, Ice Breakers Liquid Ice, into my inbox. Maggie remembered Ice Breakers Liquid Ice being from the 90s, and I did too. But we must be confusing Ice Breakers Liquid Ice for shady 90s breath legend Breath Asure. Because it wasn’t until the early aughts when Ice Breakers Liquid Ice started breaking mouths with its extra potent mintiness.
When I was in junior high school in the 90s, my world history teacher refused to buy mints because they were so expensive. So he freshened up his stank mouth by eating bits of toothpaste from a tube he kept in his desk drawer. He used to smack his lips and say, “They’re like liquid mints!” Well, dude was ahead of his time because it wasn’t until 2003 when Ice Breakers dropped their liquid mints called Liquid Ice. Now, sometimes, putting balls in your mouth will give you a case of bad breath (depending on who the balls belong to, of course), but Ice Breakers Liquid Ice balls busted a load of freshness into your mouth. Allegedly.
Ice Breakers Liquid Ice came in several flavors like Cool Mint, Cinnamon, Spearmint, Green Apple, and Citrus Freeze. To launch Ice Breakers, Jessica and nepo sister Ashlee Simpson starred in a commercial where Jessica did a mint version of her “Chicken of the Sea” bit from her reality show Newlyweds:
And Ice Breakers kept the famous siblings theme of its commercials going with one starring Hilary and nepo sister Haylie Duff.
Sadly, the quadruple star power of The Simpson Sisters and The Duff Sisters wasn’t enough to take Ice Breakers Liquid Ice to the top of the mint game. They were discontinued a few years after launching. People complained that Liquid Ice wasn’t fresh at all and was actually bitter and too strong. Well, it’s a good thing for ER nurses and doctors that Liquid Ice isn’t around today. Because if Liquid Ice was still around, there would definitely be a TikTok challenge called: How many Liquid Ice balls can you snort before your entire face explodes?
Pic: The Hershey Company