Hilaria Baldwin Has Lost A Brand Partnership

January 7, 2021 / Posted by:

It would appear that the word “cucumber” isn’t the only thing out of Hilaria Baldwin can’t quite grasp. She’s also losing social media sponsored content paychecks now too. Much like the information of her birthplace disappearing from her agent’s website, Page Six is now reporting that one of Hilaria’s Instagram partnerships has disappeared in the wake of her identity scandal.

Being the wife of famous film and TV star Alec Baldwin has been good for Hilaria’s business. She’s had brand partnerships with Spindrift, Mattel, Fisher-Price, and Bissell. One company she’s shilled for online was Cuties Baby Care, which makes hypoallergenic diapers and baby wipes. It was a good fit as far as brand partnerships go, because Hilaria and Alec have five kids, and they likely know a thing or two about wiping and diapering. Here’s Hilaria doing her first #ad for Cuties back in July of last year, when she became a brand ambassador.

Little did Hilaria know that all her excitement about becoming Cutie’s very first celebrity spokesperson would be short-lived. Cuties has let it be known they have swiftly done away with Hilaria’s partnership, telling Page Six:

“In response to the inquires we have received, we would like to inform all of our loyal Cuties followers that Hilaria’s partnership with Cuties Baby Care ended at the end of 2020. We thank Hilaria for the support she provided in 2020 and wish her, and her family, continued health and happiness in the New Year.”

Page Six decided to reach out to the other companies Hilaria has been known to do Instagram business with, like Mattel and Bissell. None of the other companies they reached out to responded with a comment regarding whether they would still be working with Hilaria or not. But, considering she’s on a self-imposed social media break at the moment, she’s not really shilling anything for anyone.

Cuties didn’t specify why they just so happened to end their 5-month relationship with Hilary at the end of 2020. But it could be due to the fact that Hilary herself ended her own relationship with the public’s perception that she’s a Spanish woman at the end of 2020. Or maybe Cuties didn’t appreciate Hilaria’s husband telling her haters to “Go fuck yourself” on Twitter? No, that can’t be it. He was doing that long before her partnership with Cuties began. I wouldn’t be surprised if that fact was included in their internal brand partnership strategy memo. “We proudly announce our first ambassador Hilaria Baldwin, mom of 5, yoga enthusiast, and wife to the guy who will absolutely rage out on you at the drop of a hat…

Pic: Wenn.com

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