If you had asked me to predict which person connected to the Fyre Festival would not only appear in a commercial, but that the commercial would eventually go viral on the internet, I would have played it safe and put all my money on the most obvious choice: Andy King shilling for Evian. Lo and behold, it’s Ja Rule showing his love for a local Los Angeles gyro restaurant in a low-budget commercial.
The Root reports that Ja Rule’s recent commercial stardom is for a Greek restaurant, market, and bakery in Mid City Los Angeles called Papa Cristo’s. Ja Rule does it all in this 69-second commercial. Well, everything but refer to himself as GyRule, which was a missed opportunity, if you ask me.
Ja Rule wears a shirt that reads, “I Heart Greece,” but it should say, “I Heart High Art With a Side of Tzatziki,” because that’s what this is. Ja Rule excitedly takes you on a journey of delicious, fire-roasted gyro meat, while channeling almost as much advertising razzle dazzle as the iconic East Hills Mall spot. Ja Rule tosses pitas while superimposed onto footage of warm pitas being baked on a flattop grill. Ja Rule reads the menu off his phone and pronounces about 30% of the dishes correctly. Sadly, he also mispronounces the address. So please – if you want to go to Papa Cristo’s, do NOT go down to 2771 West Boulevard in Pico, as that address does not exist.
Yoooooo Ja Rule in this commercial 😩
— HOT 97 (@HOT97) June 22, 2020
Now, I’m sure there are naysayers who doubt that one of the men responsible for the sad cheese slice sandwich should be advising anyone on what’s good, food-wise. People like 50 Cent would even suggest that Ja Rule did this commercial because he needs the money. Actually, that wouldn’t be the first time this weekend that 50 Cent would accuse Ja Rule of needing money. Over the weekend, it was revealed that Ja Rule performed at a private house party, which 50 Cent took a great deal of joy in.
— 50cent (@50cent) June 21, 2020
But 50 Cent can keep that hating energy to himself. Ja Rule explained that he decided to film a spot for Papa Cristo’s as a way to give back to a small mom-and-pop shop that has been hurt by the COVID-19 pandemic.
The background to provide context. pic.twitter.com/73Y5hVgnqK
— Phyllip (@phylld6735) June 22, 2020
I just wish that Ja Rule would release a behind-the-scenes “making of” for that commercial. Or maybe it’s being saved for that Mad Men reunion. I can’t wait to learn that Don Draper didn’t leave the wellness retreat and created that Coke ad, but that he sunk all his wealth into being cryogenically frozen, and thawed out in 2020 specifically to make this commercial!