Sorry to all those C-list influencers hoping to score an invite to Coachella through some fizzy-water endorsement deal. It’s been decided that Coachella is definitely not happening this year, so pour one out for Vanessa Hudgens. I hope she survives this devastating trauma. And when/if Coachella does come back next year, the company who runs it, Goldenvoice, is thinking of selling fewer tickets. That means a lot of no-name Instagram types just saw their free invitations go up in smoke. Pray for them and the flower crown industry too!
The global concert promoter, AEG (Goldenvoice is part of AEG), has announced just how grim the live entertainment market is looking thanks to the coronavirus outbreak. They have laid off 15% of their workforce. There were 100 employees furloughed and pay cuts of 20-50%. Overall the entertainment industry has seen 45,000 full-time employees furloughed or laid off with over 300,000-400,000 part-time and freelance employees also not working this summer, according to numbers compiled by Billboard. Chief executive of AEG, Dan Beckerman, wrote a note to employees about the coming layoffs (via MSN):
“Every employee worldwide will be impacted in one form or another. It is an agonizing decision, but sadly, a necessary one… It is clear now that live events with fans will not resume for many months and likely not until sometime in 2021.”
No word if Coachell’s homophobic owner got a pay cut too.
Goldenvoice was reportedly working on rescheduling for Coachella for this October. It’s obvious that’s not going to happen. Coachella usually hosts 125,000 people per day and that’s not going to work during this Time of Corona. Now execs are deciding between a limited-capacity comeback for April 2021 or a higher capacity October 2021 festival. Coachella could maybe return at 60% capacity in April, but the execs aren’t making any final rescheduling decisions without seeing how the pandemic is going to go.
Touring and smaller live shows could maybe make a comeback midway through the fourth quarter of 2020 or early next year and AEG said that once they know what’s going on they can bring back furloughed workers but they said everyone should expect a long and slow recovery:
“When we are able to reopen, it will take time until we see our fans, partners and sponsors fully return. This means that our revenues will continue to be significantly impacted for an extended period.”
Not surprisingly, a lot of people are watching streamed live performances at home.
Dan said that AEG is “committed to re-evaluating the circumstances in 90 days” and warned, “there is a good chance that we will need to extend these current actions through the end of the calendar year.”
“It is our responsibility as a management team to protect our company and make sure that we are positioned for long-term success, and we are focused on this critical objective. The world is slowly re-opening, and our industry will re-open later and more slowly than most.”
Well, I’m not sure what Goldenvoice will come up with, but I’m sure they’ll come up with something. Maybe a social-distancing Native American-headdress for their guests to wear? I mean if it’s limited capacity, what are the influencers going to do? How will brands choose which ones get invited and which ones don’t? An influencer Hunger Games? 24 TummyTea ambassadors enter but only one gets out with their bowels intact and they win a COVETED ticket to Coochella?
Until then here’s Coachella’s documentary about how cool its history is. They leave out the herpes outbreaks, though: