Finally, on a recent appearances on both The View and The Talk, Tyra Banks has fleshed out the details of her forthcoming “attraction” called Modelland (via Jezebel). Forget what you’ve previously pictured. Modelland is not a theme park, it’s more like a carnival of nightmares, but make it fashion. From Tyra’s description, Modelland sounds like the physical manifestation of her psyche that is the result of her working through some things that you or I might discus with our therapist instead of creating “a first-of-its-kind story driven attraction, combining the universes of beauty, fashion, shopping, and theatre.” We can’t all be visionaries.
On The Talk, Tyra said that Modelland is “Harry Potter meets the modeling industry” with a little Wakanda thrown in there and is based on her self-published YA novel (576 pages!) of the same name. Modelland is set in an “alternate universe” and visitors are encouraged to join the #TheUpRiXing led by “Tookie De La Crème, and her squad of atypical beauty rebels.” At Modelland, one can rail against rigid beauty standards while taking selfies and enjoying some Smize Cream. Tyra AKA BanX AKA Tookie is waiting. Won’t you join the fight?
Here’s Tyra’s unnecessarily aggressive official announcement which doubles as her audition reel for a slam poetry slot on The Moth Radio Hour.
When Tyra said ashy clown, I felt that. While Tyra makes Modelland sound straight up terrifying, she told the ladies of The View that her goal is to “bring modeling to the masses” where everybody can “come to Los Angeles, California,” (it’s in Santa Monica). That’s where the #TheUpRiXing opened up a portal “for everybody to come and show their beauty and their booty matters.” Here’s what you can expect, per Modelland’s website:
You can expect to live the ultimate modeling fantasy. ModelLand is a first of its kind, story driven attraction that features fashion AND beauty, photoshoots AND runways, shopping AND theater AND most importantly, YOU.
Come join us and learn how to pose like a boss, all while getting tips and tricks from Miss BanX herself. Journey through a story driven experience, be entertained by actors, dancers, and out of this world designs. Oh, and you’ll get to leave with your own ModelLand Lookbook, made just for you with pictures taken of you throughout our experience.
So, like going to Madame Tussauds wax museum, only you’re the wax figure. Got it. Here’s the lobby of Modelland. It’s the only sneak peek Tyra’s revealed.
There’s also this video which appears to take place in the Modelland headquarters, which is located in a mall. “The Bored” Tyra’s referring to are the fictional decision making organization that runs Modelland and dictates “non realistic standards of beauty,” which does little to explain what the fuck is going on in this video.
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Breaking News: The Bored has issued a warning to Tyra Banks to cease and desist her UpRiXing movement. She is being closely monitored by ModelLand’s scouts and any further action she takes against ModelLand will result in severe consequences, including but not limited to, excommunication from ModelLand… #ModelLand #TheUpRiXing
Modelland sounds goofy, ridiculous, tacky, confusing, over-the-top and 100 percent On Brand. According to Jezebel, Tyra says Modelland will be open to the public “later this winter” which means I need to start thinking about what to pack.