The cereal is the same as the $3 shit–just to get that out of the way. You’re being charged for the box. And apparently it’s a real special one. Travis Scott has teamed up with General Mills and Reese’s Puffs because that’s where we are now as a society. It’s not for any special cause, or to raise awareness or anything like that, it’s just to make some money and gain some publicity. Because all the problems in the world are solved, right? Phewf! For a second I thought humanity was frivolous.
Us Weekly says that Travis Scott has officially become a Kardashian-Jenner and is selling you something over-priced and useless for the sole purpose of monetary-gain and self-promotion. Welcome to the family!
Travis is a huge fan of the breakfast food which is not at all a breakfast food and is just sugar. Like you may as well eat the actual Reese’s Cup. Because Travis likes the cereal and is famous that means we’re getting a limited-edition box collaboration. The box–again, which costs $50– is just a regular box with a picture of the cereal but there’s also a cactus, a doll of Travis with a spoon in the cereal, two stars drawn in Sharpie and a cloud, also drawn in Sharpie.
That’s $50. Oh also the logo is shiny rather than matte, so… Oh I also forgot to mention the lightning bolts–probably because this design is so nondescript I can’t tell what’s new and what’s always been there.
There’s going to be a pop-up event today during Paris Fashion Week to “launch” this. It’s open to the public so if you live in France and are trash, go for it. You will then be able to buy one of the limited number of boxes on Travis Scott.com.
And here’s Travis posting about it:
Well looks like Travis just found a way to avoid the Kurse of the Kardashians–if you inflict enough self-indulgent indignity onto the world you’re blighted with darkness and the Kurse kan’t find you. Unfortunately it’s also harder for good spirits to see you since you’ve blackened your soul. At least you’ll be rich off $50 cereal. Win some/lose some.
Pic: Wenn.com/General Mills