The Golden Globes Have Lost Their PR Firm

March 11, 2022 / Posted by:

Somewhere the ghost of the CableACE Awards is opening the rusty gate of the Deceased Entertainment Awards Shows Cemetery, as the Blockbuster Entertainment Awards curls a bony finger in the direction of the Golden Globe Awards, moaning “Rooooom for one more“. Because everything that keeps happening to the Hollywood Foreign Press Association feels like a clue that death is imminent for the Golden Globe Awards, once Tinseltown’s favorite night to pat themselves on the back while also getting drunk live on TV, and is now currently the number one place a showbiz type doesn’t want to be seen. Even NBC, the network that has broadcast the show forever, decided to sit this one out this year. Now we’re learning that even the Golden Globes’ own PR firm doesn’t want anything to do with them.

Variety reports that the HFPA has been represented since 2011 by Sunshine Sachs. For the past year or so, Sunshine Sachs has had the least-sunny job in Hollywood, because they’ve had to work around accusations of corruption and bribery, sexism, and racism, even after the HFPA promised they were going to do something about it. But they clearly don’t want to be responsible for cleaning up the HFPA’s mess anymore. via Variety:

An HFPA spokesperson responded with a statement, saying the move was mutual.

“The HFPA’s decade-long relationship with Sunshine Sachs has provided invaluable service in representing the Association, its members, and the Golden Globes. The Association is thankful for the collaboration. Earlier this week, both the HFPA and Sunshine Sachs mutually agreed to a transition in its communications outreach. The HFPA plans to internalize its communications operations and Sunshine Sachs will continue to be available to provide strategic counsel. A fresh perspective is welcomed by the HFPA as it continues to push its reforms and DEI efforts and make the greater Hollywood community aware of all the significant changes that have been implemented by the Association,” the statement read.

Sunshine Sachs also represents The Academy of Motion Picture Arts and Sciences, aka the people who put on the Academy Awards. But at least with the Oscars, the biggest PR headache Sunshine Sachs has to deal with is just getting people to watch it.

It’s not known who might represent the HFPA in the future. It could be crickets for the HFPA right now. More than 100 PR firms sent out a letter last year to announce their intention to advise their clients not to drink the expired milk that is the Golden Globe Awards.

This year’s Golden Globe ceremony wasn’t broadcast on television and was boycotted by nearly the whole film and television industry. Who knows what next year’s Golden Globes will look like. They don’t even have a PR for, to send out a press release with the date and time. If the Golden Globes aren’t able to find a new PR firm to handle their publicity, we might learn about the 2023 Golden Globes by a member of the HFPA spinning an arrow-shaped sign on the corner of Santa Monica and Wilshire Blvd that reads, “GOLDEN GLOBES THIS WAY.


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