Cue up the impending hordes of Hangry hoes that will be ready to boycott Taco Bell because it’s about to go down very soon. And not because their food makes most people run past the border to the nearest bathroom they can find. This time it’s because Lil Nas X, AKA the walking middle finger for bigots and homophobes, is about to make a major move by becoming a Chief Impact Officer for the brand.
At this point most things Lil Nas X does pisses people off so I guess he figured he may as well receive a lifetime discount on delicious hangover food for his troubles, right? Billboard reports that in a collaborative effort between Taco Bell and Nas, he will now serve under the honorary title of Chief Impact Officer. And before you say “That sounds like a bunch of bullshit to me” it’s claimed that the job is actually a real thing where Nas X will use his celebrity to invoke initiatives that go far beyond trying to tricking people into eating more Chalupas. Primarily the role will focus on a bunch of tie-ins leading to the release of his upcoming album, which has yet to be given a proper release date.
In the first 60 days, Lil Nas X and Taco Bell will join forces on “an exclusive experience” around the upcoming release, and the rapper will play lead on some “menu innovations.”
Also, Lil Nas X will team with the Taco Bell Foundation to recognize and reward young creative individuals via the Live Más Scholarship, and, from today, he’ll appear in Taco Bell’s breakfast campaign, with further “fan engagement opportunities” to be announced later this fall, a statement reads.
As you all know, Taco Bell is known for its groundbreaking ideas like nacho cheese golden showers and the Taco Bell-themed hotel (the Taco-tel?) they unleashed in Palm Springs. So clearly Taco Bell knows how to raise eyebrows and cause endless moments of “What The Hell?!” Lil Nas X commented on his new job by reminding his fans that he worked at an Atlanta-area Taco Bell before hitting it big.
life has come full circle, i officially work at taco bell again. https://t.co/Z0xWBdHIFS
— nope 👶🏾 (@LilNasX) August 23, 2021
Taco Bell CEO Mark King also had high praise for Nas X’s involvement as CIO mainly because of his past affiliation with the brand.
“Lil Nas X knows the job, the experience and the culture Taco Bell creates for its fans – including its people…This unique partnership will deliver on more than just marketing, allowing us to tap into the genius of Lil Nas X to inspire our team members and align with our commitment to unlocking opportunities for young people.”
I’m going to assume at some point there’s going to be a new Nas X video coming soon where his dancers wear Yo Quiero Taco Bell t-shirts as a fountain of nacho cheese cascades onto their writhing bodies. Shit, I’m ready for him to drop that video TAH-DAY!