Steve Kornacki’s Khakis Gave The Gap A 90% Boost In Sales
Steve Kornacki somehow became a sex symbol when the American election took way too many days to call and people started slipping into delusional states while watching hours of coverage of numbers being shouted at them. And it went far beyond Steve just making people’s nether parts tingle. Today reports that The Gap has seen a surge in khaki sales and they think it’s because Steve was getting us hot and bothered while in sensible business-casual khakis.
“Map guy” 41-year-old Steve Kornacki became a social media moment during the election when his mathematical prowess and charm captured the hearts of the people. A hashtag #TrackingKornacki trended on Twitter and Weekend TODAY co-anchor Peter Alexander called him “part political junkie, part human calculator, part Energizer Bunny.” Steve even captured Leslie Jones‘ heart:
Wooooow did she just cock block me?! Damn Nicky!! pic.twitter.com/rQRx4nzalQ
— Leslie Jones 🦋 (@Lesdoggg) November 7, 2020
Naturally, such a majestic creature would cause a stir, but he also caused an economic boom. During the broadcast, Steve wore khakis, a button-down, and a tie, and for some reason, those khakis stole the show. New York Magazine identified the pants as The Gap and the company has since told TODAY there was a “dramatic increase in online traffic and within a day, we saw around 90% unit sale increase online.”
ICYMI: @SteveKornacki drives up Gap's sales for khaki pants. pic.twitter.com/mNWdTDDBQc
— MSNBC (@MSNBC) November 11, 2020
Steve confirmed on-air that he loves those Gap khakis:
“I’ve got a bunch of them.”
Meanwhile, his election night tie did not receive the same amount of love and I guess got frayed from trying to keep up with all of Steve’s simple math equations for days in a row.
Against all odds, the staples held through the election, but now I think the time has come to finally retire my tie pic.twitter.com/MvjSzjfR5f
— Steve Kornacki (@SteveKornacki) November 11, 2020
Steve just got himself a gig! Gap should hire him as a spokesperson. A 10-year-deal with Kanye West seems like a huge waste of time and money when all you need to sell some khakis is a charming, nerdy white dude who can count.
Pic: Twitter