Cameron Diaz’s Wine Hasn’t Exactly Gotten The Best Reviews

August 27, 2020 / Posted by:

So I guess you could say, Cameron Diaz’s wine line is the Sex Tape of wine? Possibly! According to some people who have tried Cameron’s new wine, Avaline, the experience was a lot like paying to see Sex Tape. Your wallet will be lighter, and you’ll come out of it saying, “Wow, okay – so that wasn’t very good at all. Cameron, how could you do me like that?

Cameron has been retired from acting since 2014 (aka the cursed year that gave us Sex Tape, The Other Woman, and the Annie remake). But that’s not to say she hasn’t been keeping busy. She and Benji Madden became parents to a baby girl named Raddix Chloe Wildflower, she did the Lord’s work by reuniting with co-stars from My Best Friend’s Wedding, and teased a secret wellness project. That secret project ended up being a line of “clean” chemical-free wine called Avaline, which she created with her friend Katherine Power. Cameron promoted her wine on Gwyneth Paltrow’s In Goop Health series, which made sense, considering Gwyneth is all about expensive consumer goods with personal wellness claims.

As for the quality of Cameron’s wine, Page Six says that a wine expert named Mark Oldman hosted a Zoom wine tasting called the Celebrity White Wine Showdown, to determine which famous person’s white wine was the best (Avaline makes a white and a rosé). Mark surveyed 386 Zoom invitees to taste five celebrity wines. Tied at the top spot was Dave Matthews, and Sting and Trudie Styler, followed by Lisa Vanderpump’s Chardonnay, then Zac Brown (of the country group Zac Brown Band), and in last place, Cameron’s Avaline white blend, with only 14% of participants liking it. To be fair, only 26% liked what Dave Matthews, Sting and Trudie Styler had to offer too.

So when it comes down to it, you cannot beat the finest winemaker there is – Charles Shaw. I know that Two-Buck Chuck can taste like piss, depending on how sober you are, but at least it only costs $2! Cameron’s wine is $24 a bottle.

However, the star’s positive messaging still left a bad taste in some critics’ mouths – and pocketbooks.

“When it comes to clean wines, the only thing being cleaned is your wallet,” Felicity Carter, editor of Meininger’s Wine Business International magazine, griped to The Guardian.

And there’s also the possibly-dubious claim about Avaline being a “clean” wine. A San Francisco Chronicle article said that Avaline isn’t any more clean than the average grocery store wine. Wine Enthusiast sort of side-eyed the term “clean wine.

I think we’re all missing the point here. $24 for a bottle of wine is expensive, and maybe the whole “clean” angle is a gimmick. But we’re missing the main objective. What kind of drunk will Cameron’s wine make me? I don’t want to be sad drunk, or sleepy drunk. I want to be the kind of drunk that makes me dance around my house (poorly) in the middle of the afternoon and inevitably answer the door in my underwear. Cameron Diaz missed a major branding opportunity here. That kind of drunk almost makes it worth $24.

Pic: Instagram

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