Last year, the Gods of haute couture wept, for their savior, Forever 21, filed for bankruptcy last year and closed a bunch of stores (and all the ones in Canada, R.I.P.). At the time, they claimed they weren’t going out of business, but would instead be focusing on smaller operations and “online shopping”. But today, like Buffy and Jesus before them, Forever 21 has risen from the dead!
The store was saved from bankruptcy after being bought by three big companies: Authentic Brands, Simon Property, and Brookfield Property, who say they want to keep open most of the chain’s 448 US stores. BBC News says:
As part of its revamp, it plans to launch new lines of jewellery, footwear and handbags.
The fashion retailer is also looking for a new chief executive to drive the company forward. Its three owners want to work with new and existing partners to expand in Europe, the Middle East and South East Asia, along with China.
Forever 21 has around 600 stores globally across 57 countries.
The article goes on to say:
Some analysts said the retailer had lost its way and fallen out of favour with young US shoppers who preferred cheaper clothing.
Wait, how could Forever 21 get any cheaper? That’s their main thing. Well, that, and shitty crop tops with culturally appropriative slogans across the boobs.
I hope this means that they’ll be re-opening their closed stores and giving all those sullen Euphoria wannabes their jobs back. Because as a broke person/huge fan of environment-killing fast fashion that falls apart on the third wear, I literally gasped in glee. Forever 21 had a pretty good plus size section (you know, if you like the chubby Fly Girl look), and after they closed, I was lost. What’s a gal to do? Mash their tits into an H&M Size 12? Seduce and blackmail yet another married plastic surgeon into giving them bi-weekly liposuction? DIET AND EXERCISE? Ha!