I don’t know what’s worse: the opening weekend numbers for Baywatch, or all of the “Baywatch belly flopped” jokes that came out of it.
It looks like the bait of Zac Efron’s beefy upper body (or seeing him in Real Housewives of Gold’s Gym drag) wasn’t enough to get people to watch the Baywatch movie. According to Box Office Mojo, its four-day domestic box office gross was less than $23 million. It cost $69 million to make. Baywatch came in at #3 under Guardians of the Galaxy 2. Pirates of the Caribbean 5 came in at #1 with more than $78 million. So people did want to see a mess in the ocean, just not one starring The Rock and Zac Efron.
Fingers are being pointed at a number of reasons why Baywatch flopped in North America. The Hollywood Reporter says that movie theaters had a really lousy Memorial Day weekend (it was the lowest Memorial Day weekend in nearly two decades). The Rock blames the critics.
— Dwayne Johnson (@TheRock) May 25, 2017
So does Paramount’s president of marketing Megan Colligan. She tells The Hollywood Reporter that Baywatch tested great in screenings, but the critics killed it with their bad reviews. Baywatch currently holds a rating of 19% on Rotten Tomatoes. I guess this officially means Baywatch Nights is no longer the most embarrassing Baywatch? Congratulations, Baywatch Nights!
Here’s the cast working hard for those overseas dollars at the Berlin premiere of Baywatch in Berlin today.