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Amazin’ Fruit!
Amazin’ Fruit may sound like the name of a Justice League-like organization of big gay superheroes (that’s a shout out to my neighborhood asshole bully who would call me a “fruit” as a little kid and I took it as a major compliment since fruit are sweet and good for you!), but Amazin’ Fruit were part of Hershey’s plan to take over the gummy game in the 90s. It didn’t happen.
Hershey’s put out Amazin’ Fruit in 1992. They were little bear-shaped gummies that came in original (which was made up of flavors like cherry, grape, orange, apple, and pineapple) and tropical. The commercial made Amazin’ Fruit look like a big ole’ Fire Island Bear Weekend in a bag!
For whatever reason, Hershey decided to change the best thing about Amazin’ Fruit, their bear shape, and got rid of the bear shape in favor of a fruit shape. That boring move was the beginning of the end for Amazin’ Fruit. Hershey sold a bunch of their products to Farley & Sathers in 2003, and Amazin’ Fruit was part of that deal. Amazin’ Fruit’s new owner eventually dropped them completely in 2008.
Like many products of the olden days, fans of Amazin’ Fruit have been screaming for their return. I don’t spend nights dreaming of Amazin Fruit’ bears dancing above me and I don’t crave those fruity bears, but I will still join their legion of disciples in screaming for their return, because I’ll never miss out on an opportunity to beg for a bear in my mouth.
Pic: Amazon