The Secret Keepins Pups!
Because of their sneaky sexy eyes and shady “come give me your secrets, I promise I won’t spill them” poses, the Secret Keepins Pups look like they’re about to befriend you and earn your trust just so they can steal your man and ruin your reputation by telling everyone what your deepest, darkest secrets are. That one in the middle was totally Regina George’s two-faced mean girl sensei.
In the 80s, toys with totally secret compartments (and secret identities) were the thing. There were the Finders Keypers and Sweet Secrets. Kenner was late to the secret party when they made Secret Keepins, which were alive from 1994 to 1995. Secret Keepins were gorgeous raver plush puppies with a knock-off Fabergé egg on their stomach. That gorgeous jewel opened up to reveal a secret hiding place in their stomach where you could put your prized possessions. Ghost of the Doll has this description of Secret Keepins from Kenner:
“Plush pups keep secrets safe just for little girls! Charm snaps off tummy and becomes a key to open secret hiding place! Girls put their favourite thing in tummy hiding place for safekeeping! Each pup comes with key charm and special gift charm bracelet for girls to wear!”
So basically, if you were a child drug boss, you could use a Secret Keepin’ as your mule. They should’ve used that as a selling point in the commercial.
You know, those things would still make a highly-secure safe even by today’s standards. A thief would take one look at it and say, “I know there’s jewelry in there, but I don’t want it bad enough to put my hand in that creepy puppy’s stomach.”
Pic: Ghost Of The Doll