ATC, the international pop group from the 90s and early 00s who took you around the world and filled your ears with a whole lot of Vitamin C (C for class)!
Tonight is the American Music Awards (aka the unpopular, black sheep third cousin of the Grammys who nobody talks to at family reunions because they smell like desperation and mustiness) and while going through the dreadful lineup of dreadful pop hos (see: Selena Gomez, 5 Seconds of Summer, Ariana Grande Latte, One Direction, etc… etc…) who will poop out their dreadful pop songs during the show, I asked myself whatever happened to true musical talent in the pop music world? Whatever happened to talent like ATC?
ATC was a German-based pop group made up of a Kiwi, an Italian, an Australian and a Brit. They were the accidental toilet baby of the It’s A Small World ride and Aqua. They had a couple of semi-hits, but their biggest hit was the 2000 eardrum assault called “Around The World (La La La La La).” “Around The World” was a cover of a Russian pop song and it sounded like something Eiffel 65 barfed up. That song was everywhere. It was even in commercials. You know you danced to it on a box under a strobe light at an 18 and over club.
Once it got in your head, it was hard to get out. Whenever I get my usual check-up at the free clinic, the free clinic doctor looks into my ears with that ear dildo thing and asks, “What is that crusty white stuff clinging to the walls of your ears? Jizz?” And I always say, “No doctor, it’s pieces from that La La La La song which have been there for years.”
ATC broke up in 2003, but they will forever and ever live on thanks to this Euro ear worm:
FYI: ATC stands for A Touch Of Class. If you didn’t already know that, you probably figured it out after looking at that gorgeous Siegfried & Roy plushie heaven of a picture.