Kim Kardashian Is Rebranding Her KKW Beauty Brand

There’s a major visual overhaul happening within the Kardashian/Jenner world, and it’s not Khloé’s latest face. Kylie Jenner’s cosmetics company, Kylie Cosmetics, just underwent a major transformation and converted to clean and vegan formulas, a choice that absolutely, definitely didn’t have anything to do with a trade secret lawsuit from her former manufacturer Seed Beauty. And her big sister Kim Kardashian has done much of the same, by announcing that she’d be rebranding her cosmetics company too, with clean and vegan formulas. Again, a choice that probably has nothing to do with a totally different trade secret lawsuit. But now we know that Kim’s whole cosmetic company might be getting a complete makeover.

Continue reading