Open Post: Hosted By Hellmann’s Asking You To Put Mayo In Your Eggnog
Hot on the hells (typo and it stays) of Lindsay Lohan and Pepsi trying to make Milk Pepsi happen (very fetch), Hellmann’s have come up with their own holiday abomination. If you thought your eggnog was missing that special something, grab some room-temperature mayonnaise and throw a glob of it into your nog! If this is what bringing out the best means to Hellmann’s, I might have to switch condiment providers.
To be fair to Hellmann’s, nog and mayo do share a common ingredient in the humble egg. Brands are constantly experimenting with new flavors and remixes, so it’s not the most farfetched idea, however gross it sounds. So, just in time for the holidays, Hellmann’s hooked up with a mixologist (haven’t we all) and created not only a new nog but a new cookie to pair with the holiday beverage. As explained by Food & Wine:
Working in collaboration with mixologist Cody Goldstein (of hospitality company Muddling Memories), Hellmann’s created the Frozen Mayo-nog & Snickerdoodle Mayo Cookie, billed as “an unexpected new cocktail and dessert pairing” and said to be “inspired by the classic holiday tradition of milk and cookies.”
As the name implies, the Frozen Mayo-nog completely swaps out the egg for mayo, mixing dark rum, apple brandy, whole milk, heavy cream, simple syrup, vanilla, nutmeg, and cinnamon with a quarter-cup of Hellmann’s mayonnaise per three-serving batch. Toss it all into a blender and blend until smooth to reach boozy mayo heaven.
Hellmann’s says the project is intended to “highlight the versatility of Hellmann’s Mayonnaise and encourage everyone to get creative in the kitchen this holiday season” — even with cocktails. But if you do get wild with your mayonnaise creations, maybe just warn your taste testers first.
If you are desperate to try this concoction, you can either go on a sexy impromptu road trip to Midtown Manhattan or check out the Muddling Memories Instagram for the recipe.
I know nothing about mixology, so mayo is probably a fine substitute. However, I draw the line at the cookies. You can’t leave Santa a plate of mayo cookies and a glass of mayo nog! Next thing you know, you’ll have some guy in a festive red suit passed out on your couch with some tinseled vomit on the carpet. No one wants a repeat of last year’s office Christmas party!