Two years ago, Andre Maurice and Leana Lopez of Feyoncé Inc., located out of Texas, began selling items in the same typeface and colors Beyoncé favors for her own merch. All the items said “feyoncé,” which looked similar to “Beyoncé” and was pronounced “fiancé,” which played off Beyoncé’s song, Single Ladies (sometimes paired with cute lines about putting a ring on it and whatnot). Beyoncé sued, demanding that they stop selling the items and requesting 100% of the profits already made. Feyoncé Inc. fired back, saying they never marketed themselves as a Beyoncé-adjacent brand, that Beyoncé is a bully, and that they’re just a t-shirt company that targets engaged couples.
It seemed like this childish mess was destined (no pun intended, I swear) for court, with both sides wielding their accent aigus like swords. The Blast says it’s not going to court. According to court documents, a hearing was scheduled for November 1st, and Beyoncé has requested that it be adjourned. Beyoncé’s lawyers explain that both parties have met to negotiate a settlement, and they’re coming very close to sealing a deal.
Recently a judge denied an injunction request by Beyoncé against Feyoncé Inc., by explaining that a “rational jury” might not agree that the word Feyoncé could be confused for Beyoncé, and that many people purchasing the Feyoncé items were, in fact, fiancés. Andre and Leana of Feyoncé Inc. also argued that there was no evidence that they had cut into Beyoncé’s sales, and that she doesn’t have a copyright on the word Feyoncé. As for why they chose the name Feyoncé, they say:
“When a woman or man is engaged they refer to themselves as a Feyoncé, pronounced as fiancé.”
Any newly-engaged person who is spelling it “feyoncé” doesn’t need a punny t-shirt, they need a dictionary, but that’s besides the point. The point here is that Beyoncé is ready to settle, and both sides will meet on November 15th to discuss their settlement. Beyoncé most likely thrrew money and two On The Run II concert tickets at them in exchange for the promise that they never, ever sell another Feyoncé-branded item again. And maybe a little note that read: “I can appreciate a cheap knock off, just not when it’s knocking off me.”