Goop Has Been Ordered To Pay $145,000 For Making False Claims About Yoni Eggs

September 5, 2018 / Posted by:

Oh, great question! You know, dealing with your haters is hard. It’s so hard when they punish you for making wildly unsubstantiated claims and bogus promises for your woo-woo wellness products. Maybe there’s an organic coconut oil-based anti-haters capsule, who knows? Stay tuned to to find out!

According to SFGate, Gwyneth Paltrow’s company Goop has agreed to fork over a $145,000 to settle a false advertising lawsuit.┬áThis all stems from Goop pushing the jade vagina egg.

Goop started selling a $66 vagina egg that promised to balance hormones, regulate menstrual cycles, and prevent depression. Technically, the only proven science-based claim might be that it would make an excellent paper weight, so of course Gwyneth got in trouble. Goop hater and gynecologist Dr. Jen Gunter advised that no woman should put a jade egg up their vagina. Eventually a lawsuit was filed by the Santa Clara County District Attorney’s Office for false advertising.

Prosecutors from eight counties (Santa Clara, Napa, Alameda, Marin, Monterey, Santa Cruz, Solano, and Sonoma) came together and claimed that Goop was shilling some seriously misleading lies to consumers, and that nothing was medically supported. They were specifically concerned about the claims made for the health benefits of the eggs, as well as a $22 Inner Judge Flower Essence Blend (aka flower water) used to “prevent” shame spirals and “depressive states.”

Goop agreed to settle the lawsuit for $145,000. A spokesperson for Goop maintains that they’ve had no complaints regarding the egg, however they will refund any customers who wish to get their money back. The egg is still for sale on the website. Now the description reads as follows:

“Used by women to increase sexual energy and pleasure, this nephrite jade stone helps connect the second chakra (the heart) and yoni for optimal self-love and well being.”

Just because it no longer claims to cure depression doesn’t mean Goop is any less delusional about the egg’s wellness claims. In response to the settlement, Goop Inc. has released the following statement:

“While Goop believes there is an honest disagreement about these claims, the company wanted to settle this matter quickly and amicably.”

Attorneys for the Santa Clara County DA released their own statement saying that it was important for them to protect consumers from companies that promise health benefits without the support of “good science, or any science.” I can’t wait for Goop to fire back with a new science-based product testing system in which everything goes into a $2800 crystal Erlenmeyer flask and an imagination sample is taken. Can you imagine it curing your vaginal depression? Voila, it’s scientifically proven!


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