Crappy/Unsettling/Confusing: Chilli’s PETA Ad

November 26, 2013 / Posted by:

Continuing their storied tradition of respectful, empowering, thought-provoking awareness ads (today’s weather forecast: 4-6 inches of sarcasm) PETA has collaborated with Chilli from TLC in a campaign calling people to boycott the circus. While I can’t speak for how cruel circuses are (I haven’t watched a Dateline NBC special on it yet. Once Keith Morrison narrates it, I’m there), I can assume that lions and elephants aren’t exactly hanging around Africa thinking: “Oh boy! I hope that one day a failed model will make me balance on a stool as creepy calliope music leaves emotional scars on children for years to come! Get me in that cage!”

Chilli got done-up in tiger-striped body paint and posed in a pile of hay (my allergies just went from 0-90) to raise awareness for tigers and mostly for the misuse of Photoshop. Won’t somebody PLEASE think of the overworked graphic artists?!?

However, there’s so much WTF going on here, it’s really difficult to focus on the message. For instance, what the hell is going on with that out-of-control left eye? Did somebody just say out-of-control left eye?! NO! I refuse to make that joke; I’d break the servers with all the emails I’d get. It’s difficult for me to learn about tigers who want to escape the circus when all I can do is focus on that eye trying to escape her face. This ad doest make me want to save animals from the circus; it makes me want to save Chilli. This ad looks like it was pulled from the back of a free weekly newspaper promoting weird safari-themed sex clubs. Tip: don’t Google safari-themed sex club.

Here’s TLC and Left Eye’s stand-in Lil Mama abusing white pants waring the worst of Jo-Ann Fabrics at the AMAs on Sunday night.

(Pics via Wenn)

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