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Joanna Cassidy’s Smokey Bear PSA!
Since 1944, Smokey Bear, who I always refer to as Smokey THE Bear, has been the face of forest fire prevention for the U.S. Forest Service and has regularly told us in PSAs that only YOU can prevent fires from eating up the forest. And in the early-70s, Smokey Bear’s PSAs took a turn down Nightmare Lane in a PSA that starred a pre-famous Joanna Cassidy. To this day, people probably look at the edges of Joanna Cassidy’s face with suspicious eyes while wondering if she’s wearing a mask. Because in the PSA, “Joanna Cassidy” rips off her face to reveal that she’s really Smokey Bear in a hot ginger lady disguise. And some children were never the same again!
Before Joanna Cassidy starred in the masterpiece Don’t Tell Mom The Babysitter’s Dead, Blade Runner, Who Framed Roger Rabbit, Falcon Crest, Buffalo Bill, and Six Feet Under, she did a 1973 PSA for the U.S. Forest Service to tell everyone to treat the forest with some fucking respect and don’t throw your lit cigs around.
I know a place that’s peaceful and quiet, a place where animals play. It’s called a forest. But every year we start forest fires. A careless match or cigarette and poof: fire. So the next time you’re in the forest, be extra careful. Okay?
Joanna delivered that message on a steamy smoke stream of seductiveness, and at one point, I kept waiting for “1-900-HOT-CHAT” to pop up on the screen. I mean, this PSA is giving me sexy chatline hotness. But instead of giving us the number to a phone sex line, Joanna pulls off her face to reveal that she’s really Smokey Bear! Smokey’s trickster ass then chuckles and says, “If you knew it was me, would you have listened?” It’s a catfish (bearfish?) for the ages!
A furry in a human suit? That is definitely someone’s fetish. But really, they should’ve turned that creepy PSA into a full-length Species-like horror movie where Joanna Cassidy seduces forest fire-starting assholes before revealing that she’s really a vengeful Smokey Bear!
Pics: YouTube