I saw a dude at CVS the other day buying three copies of the same issue of Soap Opera Digest, so I figured print media was having a strident comeback. Alas, that does not seem to be the case. Glamour, one of the women’s magazines at Condé Nast not totally terrorized by Anna Wintour, has been coming out with a print edition each month for close to 80 years. That will all come to a screeching halt after the January edition rolls out next week.
Variety says Glamour will continue to exist online, and no layoffs are expected from the move to digital-only. To put it into perspective, Glamour may have a subscription circulation of two million, but 20 million people see it online. I call pish-posh to that! Just think of the millions of dudes who secretly read Glamour each month while they’re in the waiting room of a doctor’s office! Glamour Editor-in-Chief Samantha Barry came on board in January and tried to make the most of the news:
“We’re doubling down on digital — investing in the storytelling, service, and fantastic photo shoots we’ve always been known for, bringing it to the platforms our readers frequent most.We’ll be expanding video and social storytelling, with new and ambitious series and projects.”
It’s kind of a fire sale at Condé Nast at the moment. The print editions of Teen Vogue and Self are goners, and the media company has been shopping around Brides, Golf Digest and W since millennials hate buying shit about getting married, golf, and artsy-fartsy shots of Angelina Jolie in a desert. I don’t know if that’s true, but it seems like a good guess. Glamour will still come out with special issues for Women of the Year, but – for now – the remaining print brands will be Vogue, Vanity Fair, Wired, GQ, The New Yorker, Allure, Condé Nast Traveler, Architectural Digest and Bon Appétit. Alas, I’m sure that number will go down the next time Anna decides she needs a new wardrobe from Karl Lagerfeld. Or when she just decides she doesn’t like sharing a cafeteria with the geeks from Wired.
Pic: Glamour/Paola Kudacki