Open Post: Hosted By The Potato Industry Telling People To Paint Easter Potatoes

April 9, 2023 / Posted by:

One of the greatest joys on Easter weekend is gathering the kids, painting a bunch of eggs neon pink and green, and then hiding them in the backyard. Sometimes there’s a rabbit and chocolate involved. It’s a very normal tradition and you can’t convince me otherwise. But with it being cheaper to buy a dozen Faberge eggs than a half dozen carton of chicken eggs, Easter is facing a bit of a crisis. What’s a money-conscious family to do? Well, the good people at the Idaho Potato Commission have just the solution: paint Easter potatoes! Nothing says we’re not in an economic crisis like painting potatoes!

The concept was birthed on where else but TikTok. Seeing the opportunity to wrest the Easter monopoly away from the egg cartel, the Idaho Potato Commission shared a video on how you, too, can dazzle your family with a festively colored potato.


#easter #idahopotatoes #fypage #potatopainting #potatoesoftiktok #potatoes

♬ CJ’s Van – WILLIS

Look, I’m all for radical new ideas, but Easter potatoes are gonna be a hard sell. The potato people don’t think so, though, because Idaho isn’t the only group supporting this pivot. Apparently, Potato USA is wholeheartedly behind the concept, too! via Delish:

The money-saving hack has received the approval of Potatoes USA, the marketing board representing U.S. growers and importers (who, of course, have a vested interest in people buying more potatoes for Easter).

“As a mom of two kids, I’m constantly looking for new activities. The idea of painting potatoes made me laugh, but honestly, it’s really fun,” said Marisa Stein, director of marketing at Potatoes USA, in a statement. “My kids loved experimenting with different designs. It was silly and a great way to spend time with my family.”

Oh yeah, I absolutely believe Marisa Stein is painting potatoes all Easter Sunday! I would say this is insulting, but maybe this will be an easy way to trick kids into doing all the potato peeling around the house. “That’s right, Bobby. The Easter bunny won’t come until you peel the whole bag!”

Pic: TikTok

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