Jeffree Star Defends Himself After Getting Shit For Selling Yak Meat
Jeffree Star has a vegan and cruelty-free makeup company, but if you think that means he won’t slaughter an animal for some cash, you are incorrect! The 36-year-old YouTuber mess is reportedly worth $200 million and has his hand in many industries, with investments in the marijuana industry, and he owns a shipment and fulfillment center, and also a merchandise company. But now he’s moving into a new industry–farming. Yup, Jeffree may not be willing to test lipstick on a bunny but he will 10/10 raise and send a yak off to slaughter so that he can sell you Star Yak Ranch yak meat!
Apparently, yak meat is THEE meat–it’s the type of meat someone like Joe Rogan would gorge himself on because it’s full of protein and nutrients and makes you a MAN. But let’s be real, Jeffree doesn’t care about the nutrients or vitamins, the yak industry also makes lots of money. The DailyDot says that people were surprised to see that Jeffree had posted about selling the meat from his yak ranch, and he has quite the selection, including ground yak meat, yak steaks, and yak jerky. Jerky? Sounds chewy. But the people were confused because they had been under the impression that the yaks were pets. And last year when people noticed that Jeffree trademarked “Star Yak Ranch Butchering,” he claimed that he only got the trademark to keep from others using it and added, “nothing is happening except brushing them, loving them, and feeding them.” Well, that’s not the case anymore!
woke up and the girls are discoursing … i am aware how farming works. this was simply an unexpected pivot because jeffree has cultivated a lifestyle brand, including plushies and makeup, out of his love for yaks. so the picture of ground yak was… well, unexpected. that is all
— matt (@mattxiv) May 28, 2022
What the actual fuck. I thought he treated them like family and bonded with them… but he slaughters them???? WTF!!
— David デビス (@david_vdv) May 27, 2022
Y’all ain’t getting it. It’s weird bc he never expressed his intentions from the start. After leaving LA he made it seem like he was just gonna have this yak paradise bc it helped him destress and get away from LA life and all of sudden we find out he’s killing them
— Jenny Bravo (@OhHeyItsJenny_) May 28, 2022
But it seems that Star Yak Ranch saw that people were stunned by Jeffree’s pivot from pets to food, so they explained. And don’t worry–only the yaks without names get sent off to become food. The others are family:
“And because of so much recent interest in our business ventures, all of our #yaks with names are our family and pets, the internet is full of funny stories and conspiracies but our meat herd is separate from our pet and breeding pastures… We don’t spend months training yaks and then make them food. Our food doesn’t have a name… Farming and being out in Wyoming surrounded by #yaks is truly heaven on earth.”
And Jeffree defended himself on Twitter, saying that he never claimed he was vegan and that he changed his mind about using his yaks for meat when he learned about how healthy the meat is:
Stop using the same regurgitated quote from last year when I said “all of my yaks are pets..” 🌾 THEY ARE. But months later I learned how healthy #yak meat is and I started to appreciate learning where my food comes from… Educate yourself & not immediately lash out at.
— Jeffree Star (@JeffreeStar) May 28, 2022
When I stopped eating fast food & started to care about my body more, I realized I wanted to take what I was doing to a different avenue as well, and it’s been a beautiful experience… Not eating horrible meat from farmers that give animals growth hormones & disgusting additives
— Jeffree Star (@JeffreeStar) May 28, 2022
Trust me, I grew up in a huge city and didn’t understand the culture of hunting and providing your family with food for a year… I never gave a fuck where the food came from that I was putting in my body… I love getting older and expanding my knowledge 💯
— Jeffree Star (@JeffreeStar) May 28, 2022
If people are mad now, just wait until Jeffree has a complete change of heart and starts testing his products on his animals. The next time Jeffree has a new mascara formula out, those yaks are gonna have the longest most fuck-proof eyelashes you have ever seen.
Pic: ABACA/INSTARimages