Who hasn’t dreamed of receiving some grade A beefcake and man nipples with their cucumber sushi roll? One genius restauranteur turned bodybuilder (or is it the other way around? Honestly, who cares: MUSCLES!), has come up with an equally genius idea of how to sell more food while saving money on clothing. There’s a new kind of delivery service hitting the streets in Japan––in the form of muscly men who will not only drop off your seaweed salad, safely, to your front door, but also regale you with a little sexy two-step. And just like that, “Let’s order sushi, I’m hungry AND thirsty” takes on a whole new meaning.
According to the New York Post, in an effort to combat a dip in sales due to COVID-19, one sushi restaurant in Japan is sending pieces of hot muscle out to deliver food to their customers. The new delivery service model, called “Delivery Macho“, was conceived by 41-year-old Imazushi chef Masanori Sugiura, who also happens to be a competitive bodybuilder.
Masanori (who should be awarded a Nobel Prize for Economics) put the plan together amid coronavirus fears by recruiting his muscled-up friends, who work at nearby fitness gyms, to try their hand at delivering sushi, followed by a half-naked shimmy on the doorstep. The only catch (there’s always one) is that customers are required to order a minimum of 7,000 yen (about $66) in order to get Delivery Macho to show up and show out.
Obviously, the promotion has been a huge success. Masanori now claims to receive up to 10 orders a day with monthly earnings from the service standing at about 1.5 million yen. I really hope UberEats is paying attention….