Hasbro knows that there’s a tired old game of Monopoly that’s missing about $3,748 bucks and has a bottle cap and a button in the box to replace the missing shoe and thimble, moldering away in every millennial’s parent’s house. And that nobody is going to bother to replace it. They must have figured the only way to get today’s young adults to buy Monopoly is to make it relevant to their interests and experiences. And so Hasbro has introduced a special edition of the game called Monopoly For Millennials: Because “adulting is hard”. I guess they also figured that the only way to get their attention was by insulting them. Millennials hate insults. But they love attention more. So it worked!
According to People, the new game is available exclusively at Walmart, pretty much guaranteeing that it will exclusively purchased by baby boomers as gag gifts for their grandchildren.
The game’s tagline reads, “Forget real estate. You can’t afford it anyway.” On the box, Monopoly’s traditional mascot, Rich Uncle Pennybags, sports earbuds and sunglasses, holds a coffee cup, and wears a gold participation medal while taking a selfie on a smartphone. Traditional game pieces are swapped out for crying emojis and hashtags.
In the game, instead of investing in real estate as you do in the traditional version, players rack up experiences such as travel, meals at vegan restaurants, music festivals, and crashing on their friend’s couch.
As expected, the game wasn’t well received by its purported target audience, who fell right into their trap.
Here's more info: https://t.co/e6veqOFr1G
I think it's pretty offensive and uses stereotypes to make fun of millennials but I am a millennial so I'm probably too close to the issue. pic.twitter.com/0FIqmEEr4k
— Amanda Peterson (@_AmandaPeterson) November 14, 2018
@Hasbro Can you provide the URL for the Hasbro-official website featuring "Monopoly for Millennials," where you trash on my age demographic because baby boomers caused an economic catastrophe that rendered us financially impotent for a decade? Thanks! pic.twitter.com/wmm0WQwnld
— Steven Briggs (@TrnDaBeatAround) November 11, 2018
As a millennial who loved playing Monopoly, I'm disappointed @Hasbro made this garbage. A game that profits off the backs of millennials while simultaneously mocking them? Must have been a Baby Boomer in charge of making it. https://t.co/8I3DGarLGx
— Mike Bowers (@THEMikeBowers) November 13, 2018
Hasbro continued to troll millennials in a statement and essentially said “Sorry, Not Sorry” which is actually the title of one of their new parody board games that is available exclusively at Target. Those games include Clue: What Happened Last Night? Lost in Vegas, Game of Life: Quarter Life Crisis, Mystery Date: Catfished, and Botched Operation. In their statement about the new Monopoly game, Hasbro said:
With many of us being Millennials ourselves, we understand the seemingly endless struggles and silly generalizations that young Millennials can face (and we can’t even!). Whether you are a lifestyle vlogger, emoji lover or you make your “side hustle” selling vegan candles, Monopoly for Millennials is for you!”
As a Gen-Xer who was ruthlessly mocked in my day, I’m very ok with this. Call me when they update Risk and put Trump on the box. Then we can talk.