Chloë Grace Moretz Is Appalled By This Poster For Her New Movie
Last week, Vulture senior editor Kyle Buchanan tweeted a picture from Cannes of a “questionable” billboard promoting an animated film called Red Shoes and the 7 Dwarfs. It features a thin Snow White and a thick Snow White with the tagline: “What if Snow White was no longer beautiful and the 7 Dwarfs not so short?” Rude! I’m sure there are some people who would consider Alex Borstein in cartoon form to be quite beautiful.
A few days later, the picture gained a bit of traction after model Tess Holliday tweeted her outrage at Chloe Grace Moretz, who voices Snow White in the film (Gina Gershon, who truly deserves better work, voices the witch). Since it’s a kids movie, Tess wasn’t feeling the message that was being delivered to them through the billboard.
How did this get approved by an entire marketing team? Why is it okay to tell young kids being fat = ugly? ??@ChloeGMoretz pic.twitter.com/PVhgwluGTM
— Tess Holliday ? (@Tess_Holliday) May 30, 2017
Chloe has gotten into internet fights over female body positivity before. So after cursing out her agent (I assume), she hopped on Twitter and let everyone know she’s really sorry and didn’t approve the message.
I have now fully reviewed the mkting for Red Shoes, I am just as appalled and angry as everyone else, this wasn't approved by me or my team
— Chloë Grace Moretz (@ChloeGMoretz) May 31, 2017
Pls know I have let the producers of the film know. I lent my voice to a beautiful script that I hope you will all see in its entirety https://t.co/IOIXYZTc3g
— Chloë Grace Moretz (@ChloeGMoretz) May 31, 2017
The actual story is powerful for young women and resonated with me. I am sorry for the offense that was beyond my creative control https://t.co/HZP2ydPCAX
— Chloë Grace Moretz (@ChloeGMoretz) May 31, 2017
Chloe’s not the only one who went into damage control mode. Sujin Hwang, a producer for Locus (the Korean production company responsible for the poster), also apologized and said they’re pulling the marketing campaign.
“Our film, a family comedy, carries a message designed to challenge social prejudices related to standards of physical beauty in society by emphasizing the importance of inner beauty. We appreciate and are grateful for the constructive criticism of those who brought this to our attention. We sincerely regret any embarrassment or dissatisfaction this mistaken advertising has caused to any of the individual artists or companies involved with the production or future distribution of our film, none of whom had any involvement with creating or approving the now discontinued advertising campaign.”
That seems like a lot of words to justify their lazy Shrek rip-off (no, really – it basically is.) I have no idea how they plan on re-marketing Red Shoes. Two teaser trailers were released last year, and they’re worse than the billboard.
What did I just watch? I honestly wasn’t ready to watch two home-invading pervert dwarfs peep on an undressing Snow White, followed by one of them beating her while she’s unconscious. Jessica Chastain wasn’t kidding; even the films advertised at Cannes were disturbing.
Pic: Twitter