NBC is expected to announce that it will expand The Today Show from 3 hours to 4 hours this Fall. The announcement is expected to happen tomorrow. The show is a big winner for NBC and its most profitable. It’s hoping to get a little more cash by making the show longer. Matt Lauer and Meredith Viera will also not co-host the fourth hour. Rumor is that Al Roker and Ann Curry will take over at 10am.
This means that Passions may find itself without a timeslot. The soap opera has been on since 1999 and isn’t a ratings winner, but is a winner with fans. The show is known for over-the-top storylines.
Inside sources expect the announcement to also come tomorrow during the network’s tour.
This is a sad day in daytime. I mean what other show is going to have monkey children and talking dolls? I mean monkey children….you tell me this.
UPDATE – The cast and crew were told this morning. Production is apparently going to end this Spring with the show’s finale airing in the Summer.