Beyoncé’s Upcoming “Renaissance” Tour May Outsell Taylor Swift’s By $500 Million
Although artists like Janet Jackson and Taylor Swift are already in the swing of their respective world tours they understand they’re merely appetizers as the main course, Beyoncé, prepares to empty everyone’s pockets with her expensive tour. When she dropped Renaissance last year, the world stopped and dropped it like a thotty for months in anticipation of her re-emergence to the world stage. Now it’s being reported that Queen Bey will gladly buzz all the way to the bank at the end of this multi-city shakedown to the tune of $2.4 billion. And that’s $500 million more than what Taylor’s Eras tour will see once she steps aside for Queen Bey’s summer reign.
According to Forbes, Bey is about to fleece her bank account with more money for the Carter empire with this exorbitantly priced tour. And I already knew this would be the kind of experience that dug deep into her fans’ pockets, but they don’t mind going broke if it means basking in the light of Bey’s halo. And whether Beyoncé or Taylor emerges as the top earner, here’s the real truth: they can both afford their own ticket prices. Yet conversely, the majority of their fans are eating the same can of beans for a week to afford their tickets. So I think we know who the real winners are in this situation.
Beyoncé…could clear nearly $2.1 billion from her “Renaissance” World Tour — some $500 million more than the $1.6 billion Taylor Swift could earn from “Eras.”
Those eyepopping estimates are based on the most optimistic assumptions of the number of fans buying tickets at their concerts and high average ticket prices of about $700.
They also assume the artists take home a considerable share of merchandise proceeds and pay tour expenses of 20% of revenues — leaving them with the other 80%.
“Renaissance” could gross between $275 million and $2.4 billion from tickets alone by the time it ends in September. Beyoncé’s most optimistic ticket revenue estimate — $2.4 billion — is well above Era’s $1.9 billion most optimistic box office.
Beyoncé, if you’re going to be making this much money, why not bring those ticket sales down for one night only? Of course, you should honor your fans who paid the highest price to see you thrash that No. 10 King Mufasa weave in front of your wind machine, but what about the poor folks? We would be just as content to see you do the same thing on a smaller stage with a $20 oscillating fan for a hell of a lot less money. Just think of it as your charitable contribution for the year.