Medical Experts Don’t Recommend Kourtney Kardashian’s New Vaginal Health Gummies
Kourtney Kardashian’s probably been dutifully guzzling Travis Barker’s batter for the past nine months just as her fertility doctor instructed, so she now must fancy herself some kind of genital juice sommelier and decided that the next logical step in her wellness supplement grift, Lemme, is to fill the world with sweet-tasting vaginas. She posted a video on Instagram yesterday promoting a new gummy supplement which she claims aids in vaginal health, scent, and taste; but according to BBC News, multiple medical professionals called her out for trying to profit from women’s insecurities by developing and marketing an unnecessary and ineffective product.
Following in her younger sister’s footsteps of using her vagina to pad her bottom line, yesterday Lemme posted the pussy-themed promo vid starring Kourtney lazing around as usual before slowly popping a “pineapple, probiotics, and Vitamin C” infused gummy into her mouth.
The 43-year-old has been gradually moving into the world of wellness with her blog, Poosh. And last year she launched a line of supplements called Lemme.
“Vaginal health is such an important part of a woman’s overall well-being (and not talked about enough) which is why we are so excited to launch this,” the caption reads.
One of the main claims Kourtney makes is that the vitamin sweets can alter the taste of the vagina.
“Give your vagina the sweet treat it deserves (and turn it into a sweet treat),” Kourtney continues.
She says the product uses “pineapple and Vitamin C and probiotics to target vaginal health and pH levels that support freshness and taste”.
Here’s the promo. And besides a handful of the usual Kardashian bean-flickers “yass queen-ing” Kourtney’s new product, the comment section wasn’t very supportive:
Doctors usually say shades of yellow are something you DON’T want coming out of your pooshy, so that outfit was a choice. Experts, including Goop’s arch rival Dr. Jen Gunter, also saw the vid and said DON’T buy these gummies because they’re a preposterous scam built on pseudoscience, myth, and insecurities (which is basically the backbone of the entire Kardashian empire). via BBC News:
Dr. Jen Gunter, a gynaecologist and author of myth-busting bestseller The Vagina Bible, called Kourtney out on Instagram.
“Anyone who suggests that your vagina isn’t fresh or needs an improved taste is a misogynist and awful person,” she wrote.
“And yes that includes you @kourtneykardash and your @lemme grift.”
Jen also disputes the belief that pineapples can affect the taste of your bodily fluids.
Here’s Dr. Gunter’s scathing callout:
Pharmacists and ER doctors weren’t here for “Lemme Purr” either.
UK chain Lloyd’s Pharmacy says it’s “normal for vaginas and vaginal fluids to have a slight smell, which will vary according to hormones, activity, hygiene and diet”.
Maddy Dann, a 30-year-old A&E doctor, regularly speaks about sexual health on TikTok – and she’s told BBC Newsbeat why she doesn’t think the supplements will work.
“Every person with a vulva or vagina is going to have a different odour, it’s going to have a different scent, a different taste and a different amount of discharge,” she says.
“And so what this product suggests is that every woman needs to have the same tasting, the same smelling, vagina or discharge – and that’s just not realistic.”
Maddy worries that the ad will give women the idea that something “entirely normal” is a problem that only the product can solve.
She adds that the gummies “probably won’t be useful for most people” and that “there’s no such thing as an unclean vagina, the vagina self-cleans”.
But Maddy’s top piece of advice?
“If your odour or your discharge changes, you need to see a GP or a gynaecologist – not a Kardashian.”
Kourtney once got into an argument with Kim Kardashian about the candy being served at a Candyland-themed birthday party for their kids, so it’s kind of hypocritical to be touting gummies that claim to turn a low-calorie snack like vagine into a “sweet treat.” Travis better keep a glucometer handy because with the amount of time, they’d like us to believe he probably has his face down in it; he’s cruisin’ for a bad case of the sugar ‘beetus.