An Ex-Rep For Kim Kardashian Says That Time She Got Flour-Bombed In 2012 Was Planned And She Was In On It

January 10, 2023 / Posted by:

2012 was a much simpler time for Kim Kardashian. Paris Hilton’s former closet organizer was allowed to wear whatever hideous pleather suit from Express she desired without flack from der Fashion Führer. The Met Gala would’ve cackled in her face at the notion of her being invited, so she had no need to beg and “work her fucking ass off” to “fit” into an icon’s dress for a few minutes. And her now-mandated neutral aesthetic was generously gifted to her in the form of a “PETA flour-bombing” on the red carpet of her True Reflection (LOL said all of us who’ve seen every version of her face) perfume launch. We all laughed when bitch got bombed; but apparently, it was Kim who got the last laugh because a PR rep who worked with her during that time said the whole thing was a planned “media moment.”

According to The New York Post, Sheeraz Hasan fessed up to the ruse in a documentary outlining the lengths The Kar-Jenners have gone to secure that Balenciaga trash bag full of cash, and Kris Jenner must’ve been fresh outta NDAs back then because he pulled back the curtain on the fake flour moment.

Sheeraz Hasan, a p.r. professional who worked with Kardashian starting around 2005, claimed that the incident at the reality star’s True Reflection perfume launch in West Hollywood, California, was an inside job, according to the British Channel 4 documentary The Kardashians: Billion Dollar Dynasty.”

Sheeraz claims the team discussed the plan with Kim beforehand and she agreed to it since it was made clear to him that Kim would do whatever it took to be famous.

Hasan alleged that they had “discussions” with Kardashian and her team and she was “willing to get flour bombed” before the event so that the media would report on the launch. The incident was also included in a Season 7 episode of “Keeping Up With the Kardashians.”

He claimed he told Kardashian at the time: “OK, this is what’s going to happen. You’re going to be fine, you’re going to be safe, but we’re going to create a media moment. If we create media gold, guess what’s going to happen? Everyone’s going to be talking about your perfume, everyone’s going to buy it.”

“Are the team in on it? Of course, they’re in on it,” Hasan added.

But since Kim’s origin story likely involved being cleaned up after being covered in messy white projectiles (with an assist from Kris), she was already a pro by this point and got right back to work.

At the time of the attack, it was speculated that a PETA activist had thrown flour on the Skims founder, as the organization previously condemned Kardashian’s former love of real fur. The assailant was said to have shouted “fur hag” when she dusted Kardashian’s long black hair with the white powder.

Kardashian reportedly cleaned off in a private room before finishing out the night.

Here’s Kim getting bombed and pretending to be SO SHOCKED about it on Keeping Up With The Kardashians:


Kim Gets Flour Bombed On a Red Carpet🖤 #GarnierUNFILTERED #SHEINcares #foryoupage #fypシ #kardashian #kardashians #kuwtk #KUWTK #kimkardashian #viral

♬ original sound – KardashianClip_

Acting never was her strong suit! Sheeraz has spoken out about the Kardashians’ Kwest for stardom before this, so hopefully, he continues to drop krumbs in an effort to pull the kurtain back on their relentless fame-fuckery.

This reportedly isn’t the first time Hasan has exposed Kardashian’s hunger for fame. In 2020, he alleged that one of the first sentences she ever spoke to him was: “Sheeraz, I want to be one of the most famous people in the world.”

“If you’re in the business of fame, you need to be a narcissist. You need some serious self-belief and that’s what her X factor was,” Hasan added.

Next time do itch powder, Sheeraz!

Pic: Michael Williams/

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