Warner Bros. Is Really Pushing “The Flash” And Its Trailer Will Debut During The Super Bowl
Warner Bros. Discovery is breaking a 17-year absence from having promos at the Super Bowl this year by once again spending millions of dollars to get their programming in front of millions of people waiting to see Rihanna perform her halftime show. And the movie getting the righteous honor is none other than the DC superhero flick, The Flash, starring noted predator Ezra Miller, who tore up Hawaii and has been accused of various types of assaults and harassment, and grooming of children. And two months ago, Ezra pleaded not guilty to burglary charges. I don’t know what happened at that meeting with Warner Bros. back in August, but Ezra has truly become the favored darling demon child.
The Flash, which is out in the summer, is kind of important for Warner Bros. since their superhero slate is a mess. Henry Cavill is out as Superman, The Rock’s Black Adam sequel isn’t happening, and the future of Wonder Woman is up in the air. The Flash also stars Ron Livingston, Michael Shannon, Kiersey Clemons, and Michael Keaton as Batman. Its production budget is around $200 million, and its marketing budget is probably bloated, too, because it’s getting a Super Bowl commercial. The Wrap says that Warner Bros. hasn’t had a trailer during a Super Bowl since 2006, when they bought promo for 16 Blocks, V for Vendetta, and Poseidon. Apparently, The Flash is testing really well, so I guess people don’t care about Ezra being a dangerous menace off-camera.
Warner Bros. Discovery is making a big splash and returning to the Super Bowl after a 17-year absence with a promo for The Flash, TheWrap has exclusively learned.
Super Bowl LVII will take place on Sunday, Feb. 12, 2023. The buzz on the film is so good that five days later, the superhero film will have its trailer pegged in front of Marvel Studios Ant-Man and the Wasp: Quantumania which opens in theaters on Feb. 17, 2023.
According to an insider with knowledge of the project, the film has been testing positively.
…Miller and their agent met with Warner Bros.’ film heads back in August in what TheWrap has learned was described as a “very positive” meeting about the future of the upcoming DC film The Flash.
Sure lots of people are going to see the trailer during the game, but how many people will remember it or care about it? I think most will just be like: “What was that movie trailer that played before Rihanna? Batman?”
Pic: Warner Bros./YouTube