Kanye West is either trying to be Artsy™ and Edgy™ or he’s finally come to acknowledge that the hideous “designs” he comes out with to sell to the people are a load of trash. HipHopDx says that Kanye’s clothing line collaboration with the Gap is sold in stores in huge trash bag-looking bags. And it was Kanye’s choice to do so. I think it’s perfect symbolism since whoever buys his shit can even just throw their money directly in whatever garbage is nearest to them and achieve the same effect. It’s perfectly fitting!
Kanye’s collaboration with Gap already provided us with the IKEA Bag jacket, and I guess that Kanye is just obsessed with huge bags and huge bag-looking things? Because he must’ve shouted “NO WIRE HANGERS!” at all the employees, as all his shit is reportedly bagged up at his directive. Twitter users have been posting pics of the Yeezy x Gap collab as they find it in stores and apparently there are some unique sales techniques at play here. Now I worked retail for several years, and I know a messy table is not gonna help sell anything. But Kanye thinks it is the ONLY way to shop:
According to Twitter user Owen Lang, a sales rep at Gap relayed that the puzzling clothing display decision was made at Kanye’s request.
“This is how they are selling Yeezy GAP,” they wrote. “The sales associate said Ye got mad when he saw they had it on hangers and this is how he wanted it. They won’t help you find ur size too, you just have to just dig through everything.”
Here are some pics of the trash heap display:
This is how they are selling Yeezy GAP. The sales associate said Ye got mad when he saw they had it on hangers and this is how he wanted it. They won’t help you find ur size too, you just have to just dig through everything pic.twitter.com/GNd08Zv1zC
— little miss (@owen__lang) August 15, 2022
Yeezy Gap trash bags in NJ mall. pic.twitter.com/NemWYeYcot
— Jay Yarow (@jyarow) July 25, 2022
Now, keep in mind, as people are sifting through that mismatch of crinkled, crumpled, creased-up, stale as fuck clothing, understand that these items also cost people between $80 to $300. And Page Six says that people online are loving Kanye’s ingenuity. Kidding! They are roasting him for being dumb and out of touch:
“It’s everything that is wrong with billionaires,” the dissenter argued. “They no longer see the plight of people, they don’t see humans that are suffering, they see opportunities to be “edgy” and profit from it…it’s disgusting.”
One person wrote, “This gotta be a social experiment,” while another joked, “Finally, something to satisfy my instinct to burrow.”
Another upset fan claimed they saw the same type of Yeezy Gap display at a store in Houston, explaining, “I can say this would make me quit my job if I were still on the visuals team.”
The wild thing is that someone is definitely still going to dig to the bottom of that, pull out the stalest $300 sweater in their size and go up to the cash register to buy it. Aliens should study humans and then not recreate anything we do. But Kanye West really keeps finding new ways to do stupid shit for attention. I didn’t think there could possibly be a way for his hideous or basic designs to lower their quality any further but here he is. On the bright side, when nobody buys this shit because everyone is underpaid and over-worked and tired of rich people’s shit, the clothing is already bagged up and ready to be donated to the homeless shelter that Kanye has been allegedly ignoring for almost a year. Actually, I take that back. Houseless people have been through enough and don’t need anybody to wish Yeezy crap upon them.
Pic: Sandro Barbosa/INFphoto.com