A CEO Went Viral For Posting A Crying Selfie To LinkedIn After Laying Off Employees

August 11, 2022 / Posted by:

Braden Wallake is the CEO of HyperSocial, a marketing services firm in Columbus, Ohio. Mashable reports that recently, Braden laid off a few of his employees. This made him sad. So sad that he actually shed tears. But it’s what Braden did next that made him go viral: he posted a crying selfie on LinkedIn and wrote about how guilty he felt: “Days like today, I wish I was a business owner that was only money driven and didn’t care about who he hurt along the way. But I’m not.” Braden says that he just wants people to see that not every CEO is cold-hearted. Exactly! Some are emotionally manipulative doofuses who get off on playing the victim.

Braden’s woe-is-me post gained more than 29,000 reactions and 5,000 comments on LinkedIn. It also went viral on Twitter and Reddit. A few comments were supportive (well, on LinkedIn), many were angry, but the vast majority were fully cringed out. Here’s Braden’s tone-deaf post:

And here are some Twitter reactions:

Oh right, the sea lion/otter thing. Some LinkedIn guy named Jared Steele commented, “Maybe it’s not a great idea to adopt a sea lion at the beginning of a recession?”, and posted a screenshot of Braden’s adoption certificate for a sea otter. Not a sea lion. Otter. Lest you think Braden is some billionaire Dr. Moreau-type who collects exotic animals, adopting a sea otter from the World Wildlife Fund doesn’t actually mean you physically adopt the animal. It just means you’re donating to the charity. So, actually Jared, that’s stupid. In fact, everyone in this story is stupid! Except for the poor souls who actually got laid off. The pity Braden was fishing for is rightfully theirs!

I stopped using LinkedIn several years ago when I stalked some Tinder guy I was about to go on a first date with. I’d scrolled alllll the way down to his high school work history before I suddenly remembered that he could see who viewed his profile! I panicked and deleted my whole account. I don’t remember how the date went. Probably bad.

Pic: LinkedIn

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