Hailey Beiber Has Been Sued Over The Name Of Her Skincare Company “Rhode”
Hailey Bieber recently released her cash-grab skincare line, Rhode, named after her own middle name as she was born Hailey Rhode Baldwin. But like Kim Kardashian before her who got hit with legal notice over her SKKN line, Hailey is in some legal shit over naming her company something as basic as her personal branding. “Rhode” is also the name of a clothing company, and they’re pissed that people keep thinking they sell skincare by Hailey Bieber and have sued her over the name of their company. Welp, Kim did end up releasing her skincare line under the name SKKN after all the legal drama, so I don’t think it looks good for the women of Rhode (clothing) but maybe they can name a dress “The Hailey” and hope it confuses her fans into buying it. You know? Use her back! If Hailey is gonna steal their name, then they should steal her endorsement!
Rhode is also a clothing brand run by two friends, Purna Khatau and Phoebe Vickers:
And sadly for them, everyone is confused about whether or not Hailey Bieber’s pimple cream is on-sale at their store. TMZ says that they’ve sued Hailey for “trademark infringement” and are asking that a judge force Hailey to rename her whole company to avoid any further harm to their brand:
According to legal docs obtained by TMZ, clothing company Rhode NYC claims Hailey and her business, Rhode, taken from her middle name, could easily wash away all the hard work they’ve put into their brand.
They say Hailey and co. previously tried to acquire the “RHODE” trademark but owners Purna Khatau and Phoebe Vickers refused to give it up. Rhode NYC, founded in 2013, claims the “Rhode” logo looks very similar to the one they have.
They believe Hailey’s celebrity status is the reason her company is already taking off … not to mention her famous husband Justin Bieber has also promoted the company to his 243 million Instagram followers.
The owners say they’ve already faced issues online … people have been tagging Hailey’s company by mistake instead of theirs, which they think shows there is clearly consumer confusion.
But not so fast! A source close to Hailey’s brand says Hailey does hold the trademark for “Rhode” but only for skincare and Purna and Phoebe own the trademark of “Rhode” for clothing. See? This is why you gotta buy up ALL the trademarks! Never know when a young, rich influencer will release a celebrity money-grab brand named after the same thing as you. Meanwhile, Gawker says that at Hailey’s Rhode launch party, Make-Up Artists who were invited as influencers noticed that Hailey didn’t really seem to give a fuck about being there. Beauty vlogger, Iris Beilin, talked about the event on her Instagram Stories and painted a picture of Hailey that is bored and too-famous to be around the plebs she’s selling to:
“But the girl gets there with her friends — Kylie [Jenner], Kendall [Jenner], all of her friends — and they have this corner that only they could be in.” Beilin said they were technically accessible, but that the event’s attendees gave them their space, waiting for the moment in the night when Bieber might address the crowd and take photos with them that they could share on social media to prove they at one pointed shared space with Rhode’s infamous “COE” (Creator of Everything). “We wanna take a picture with you, we want a little content,” Beilin said, “it’s your brand, we want to hear why you’re excited about this brand that you’ve created.”
Unfortunately, the moment for content creation never came. “The girl doesn’t say a word. And when I tell you she said nothing …,” Beilin said. “And listen, I totally understand, probably the girl has anxiety … But if you’re coming out with a brand, you have to talk, mamita.”
Truer words were never spoken. And truer words were never spoken by Hailey Bieber in particular, who, according to Beilin, did not say any words that night at all. Kylie Jenner got up and said something at one point, “and it was so cool to see her show up for [her friend Hailey Bieber],” but Hailey Bieber herself did not.
“We’re all standing around like losers … and it was just very uncomfortable,” Beilin said.
Here’s Iris talking about Hailey’s bland event:
MUA Iris Beilin shares her candid thoughts on Hailey Bieber’s Rhode Skin event that she hosted for influencers:
“If you’re coming out with a brand you have to talk mamita.” pic.twitter.com/JsXVjyg7BZ
— Pop Faction (@PopFactions) June 18, 2022
Well, there’s now an easy way for Hailey to settle this lawsuit over the name of her skincare brand. Since it doesn’t seem like she’s doing much to sell it, she can keep things real and change its name to AllRhodesLeadToAnUltaDiscountBin.
Pic: ROGER WONG/INSTARimages.com