It was only a matter of time before GOOP dipped its snobby toe into the diaper game, and yesterday GOOP announced they had created a very GOOP-y disposable diaper made of virgin alpaca wool and studded with amber gemstones. It made perfect sense that GOOP would create something to collect poop, since they’ve been known to be full of shit. The diapers came in a pack of 12 that GOOP claimed to be selling for $120. But well, according to Gwyneth Paltrow, the reason for their little stunt was to protest the tax applied to diapers.
Here was GOOP’s original post promoting the diapers, which they called The Diapér. It was ultra bougie, as proven by the claim that they were infused with the scent of jasmine and bergamot. Fastened with soul-cleansing amber. Lined with wool and trimmed in burlap, which definitely doesn’t immediately conjure up an aggressive ointment-resistant diaper rash. And at $10 a diaper, they were worth every penny a delusional wealthy parent was willing to drop on them.
The overwhelming majority of commenters accused GOOP of being dumber than dumb and being the pinnacle of wasteful. It was intentionally very dumb, simply because Gwyneth Paltrow and the GOOP team wanted your attention for an issue they think isn’t being talked about enough. Gwyneth explains that if you were mad about treating a diaper like a luxury item, then taxing all diapers like a luxury item should make you even madder.
“Despite the absolute necessity of diapers, in 33 states they aren’t treated like an essential item. They’re taxed like a luxury good. This leaves 1 in 3 families struggling to afford them. While eliminating the diaper tax is not a complete solution, it could allow many families to pay for another month’s supply.”
Gwyneth ends by directing everyone to visit a link to the charity Baby2Baby, which works with local organizations to distribute basic essentials to children experiencing poverty (essentials like diapers).
Gwyneth got us good. Although, I bet Gwyneth had to undergo a weekend crash course in getting reality checked before she started planning out this little gag. All of Gwyneth’s ideas for this prank were probably turned down, based solely on the fact that they were too out-of-touch to be even a little believable. “I never used (audible gag) store-bought diapers on my children – their nannies followed them around with an imported Spanish marble potty seat and a roll of raw Japanese cotton. So what would a regular person think is fancy? A $400 diaper made from shredded Renaissance paintings?”