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Jack in the Box’s Stoner Commercial!
Today is Good Shit Appreciation Day, or as stoners call it, Wednesday. So in honor of this extremely important holiday, let’s pay tribute to the time that Jack in the Box decided to play to one of their biggest customer bases, STONERS, with a commercial that starred a Jon Heder-type who rolls up to a Jack in the Crack drive-thru in his hot box mobile to order some bowels-destroying deliciousness. But since his brains are all foggy from toking up, he can’t figure out what to order. That’s when a dashboard Jack talks to the dude and tells him to order his “famous” tacos and to order 30 of them. 30 for a stoner?! That must have been an appetizer.
In 2006, Jack in the Box not only promoted driving under the influence of weed, but they also promoted filling your stoner hole with enough tacos to blow out your asshole (and not in a sexy way). I’m not sure which strain caused this stoner to hallucinate a talking Jack who told him to spend $14.85 (before tax) on tacos, but I’m pretty sure I’ve smoked that strain before….
But that wasn’t the only time that Jack in the Box catered to the weed-induced munchies demographic. In 2013, they started selling their Late-Night Munchies Meal, which was made up of two tacos, a half order of french fries, a half order of seasoned curly fries, a drink, and a choice of a burger or sandwich. And to really push that their Munchies Meal was a grease-covered love letter to stoners, this is what one of the commercials looked like. WARNING: You may get secondhand stoned from this ad.
And in 2017, after weed became completely legal in California, Jack in the Box joined forces with Snoop Dogg’s cannabis-focused site Merry Jane to launch the $4.20 Merry Munchie Meal, which was just like the regular Munchie Meal, but also came with five mini churros.
So Jack in the Box loves stoners, and I’m sure stoners will show their appreciation for them today and you will be able to find many stoners on the floor at your local Jack in the Crack. No, they won’t be bowing down to the Almighty Jack on this holy green holiday. They’ll be taking a quick nap in between gobbling down Munchie Meals.
Pic: YouTube