This is bad news for anyone who nearly snapped the sternocleidomastoid in their neck from cringing too hard while watching Paris Hilton and Jimmy Fallon joylessly promote NTFs on The Tonight Show earlier this week. It gets even more embarrassing than that. Gwyneth Paltrow, someone who has made a career out of acting better than you, has sunk to the shockingly low level needed for a celebrity to hawk NFTs. That’s right, Gwyneth is promoting those dorky ape jpegs.
Because this situation remains confusing, an NFT is essentially a picture you own that exists only in a digital capacity. Many consider them to be a speculative asset, like a Beanie Baby, because of the irrational buying bubble they have caused. Others believe NFTs are a scam. At the very least, it doesn’t feel very legit. Actually, now that I think of it, it’s a wonder how it took the queen of pseudo-scams and social grifting to jump on board? Gwyneth Paltrow made the announcement yesterday that she had teamed up with the Bored Ape Yacht Club, and this is what her waste of money looks like:
— Gwyneth Paltrow (@GwynethPaltrow) January 26, 2022
Uproxx notes that it took all of 0.00000001 seconds for people to start dunking on Gwyneth for her choice to get into NFT sales. Most of the jokes were centered around the fact that Gwyneth has a history with pushing expensive bullshit for a quick buck, and jumping on whatever trend without researching it first.
It's really incredible that Gwyneth Paltrow would soil her good name by getting involved in an ugly scam designed to fleece total imbeciles. Who could have predicted it pic.twitter.com/Dz8fqeKD7n
— MKupperman (@MKupperman) January 27, 2022
An endorsement from Gwyneth Paltrow is a sure sign that something is high quality, useful, credible and reasonably priced, and in no way a harmful bullshit scam. https://t.co/2QTRPAIRRx
— Cynical Reviews (@Cynical_CJ) January 27, 2022
Obviously, it’s a very weird choice for Gwyneth to involve herself in something so pedestrian and mediocre as cartoon ape NFTs. If she wants to get in on the scam, at the very least she should be pushing some ultra-rare $40 million digital picture of a glass of triple diamond filtered alkaline water that can only be viewed after purchasing a $2.6 million dollar pair of gold-plated experimental NFT viewing glasses. And I’ll be the person to defend Gwyneth here: I don’t think it’s right to characterize Gwyneth as the perfect celebrity to scam desperate wannabes with NFTs. Usually when Gwyneth scams her lemmings’ bank accounts, at least they get a physical vial of synthetic bee venom as a souvenir.