It’s time for you soup lovers out there to waste your money! Have you ever wanted your house to smell like delicious soup but not get to eat it? Campbell’s has you covered! Now you can fill your whole home with the essence of Campbell’s soup in new candle forms.
Campbell’s is actually late to the party because Food And Wine says that food candles have been popping off. Recently, IKEA released a meatball-scented candle, and McDonald’s has a Quarter Pounder-scented candle.
Launching today, the soup giant has teamed up with the experience-oriented retail brand Camp to release candles in two signature Campbell’s scents: Chicken Noodle Soup and Tomato Soup & Grilled Cheese. The former is said to offer “notes of savory chicken, cloves and buttery crackers” while the latter is billed as featuring “roasted tomato, peppercorn and gooey grilled cheese.”
Design-wise, Campbell’s says the look of the candles was inspired by the brand’s recent stackable snowman cans (you even pull the top off like a soup can) which themselves are a tie-in to Campbell’s animated “Snowbuddy” television commercial. To further hammer that connection home, once melted down, the candle contains a small “Snowbuddy” snowman figure that customers can keep after the wax is gone.
Campbell’s chief marketing officer for Meals & Beverages, Linda Lee, says “The magic of winter sparks fond memories. Campbell’s is excited to continue our mission of creating family moments and memories for all through our partnership with Camp.”
Camp and Campbell are selling 2000 of these candles for $24 each. They will donate 10% of the proceeds to Feeding America. Why not just feed America with their actual soup? Unclear.
Welp, no need to spend tons of money on one of Gwyneth Paltrow’s orgasm-scented candles. I mean, who wouldn’t come in their pants immediately after smelling some delicious, salty soup? The scent of orgasms will be achieved naturally!