Remember last year when, out of nowhere, Adele’s Instagram account threw up a picture of herself in a Jamaican flag bikini top and her hair in Bantu knots, all in celebration of the Notting Hill Carnival, and the internet asked, “Who is running Adele’s Instagram page???“. As it turns out, the answer is that it was probably Adele running it at the time. But she doesn’t run it anymore, thanks to a one-time picture post that had her people frantically scrambling to think of a new password and lock her out.
To promote her new album 30, and her upcoming Las Vegas residency, Adele made an appearance on NikkieTutorials, the YouTube page of beauty vlogger, and makeup artist Nikkie de Jager. During their paint n’ chat (Nikkie hooked Adele up with a full face of makeup), Adele revealed that she doesn’t have the password to her own Instagram account and doesn’t do the posting. Anymore, at least. Adele says that was standard operating procedure before the pandemic, but once COVID-19 hit and a whole lot of people were staying at home and glued to their phones, she decided to take a more active role in her Instagram account. Which kind of backfired on her. via E! News:
“I was never allowed my passwords for my socials before,” the singer revealed to the beauty influencer. Apparently her team was worried that she might be drunk or annoying as she posted her thoughts. However, that changed when Adele got her log-in info during the coronavirus pandemic.
“Obviously the internet was just on fire during Covid,” she recalled. “It kept everyone’s morale up.” But after she posted one picture in particular, Adele’s social media freedoms were over. “It’s the only picture I ever posted myself,” she told de Jager, “and then they took my password away from me again.”
Adele doesn’t say what picture was the one that got her password privileges get suspended by her team. But…pretty much everyone figured it was that Notting Hill Carnival shot above. A whole lot of people dragged Adele for what looked like some heavy-handed cultural appropriation, while others had a great time dunking on her with plenty of “hello pon de other side” jokes. Adele later addressed the controversy in British Vogue, saying that she never took down the picture, because that would be like pretending it didn’t exist, but did say that her tribute to the Notting Hill Carnival was an example of her not “reading the fucking room.”
Since Adele’s admission that her people now control that password, the comments section on that specific picture is filled with Adele fans screaming #freeadele, and begging for control over her Instagram account to be returned to her. It’s probably for the best that someone else controls Adele’s Instagram account. Adele will soon be spending a whole lot of time in Las Vegas, and it’s probably not great for the classy and sophisticated Adele brand if Adele is non-stop shitposting about all the neon-hued post-show slushies she’s been getting on the strip on her way back to her hotel room. “Oi this blue raspberry one is STRONG. Gotta go easy on me liver, babe – I got a matinee tomorrow.”