Australian Reporter Matt Doran Apologizes On-Air For Not Listening To Adele’s Album Before Interviewing Her
Earlier this month, Matt Doran, co-host of Australia’s Weekend Sunrise, was flown from Sydney to London to interview Adele about her new album 30 and during that interview, he admitted that he didn’t listen to her new album. The network, Channel Seven, which reportedly paid $1 million for an Adele package including the interview, never aired the interview because Adele’s label refused to let them. Matt was reportedly suspended for two weeks for the fuck-up. Well, he has apologized. And I’m sure Adele doesn’t give a shit since she’s rolling in the deep of her bank account because 30 was unsurprisingly a smash hit and is already the best-selling album of the year.
On Saturday’s episode of Weekend Sunrise, co-host Matt ended the show with a plea and explained that he didn’t listen to Adele’s album because he didn’t read the email sent from her label which had a link to listen to it. Saying that his actions “sparked a torrent of abuse and mockery from around the world,” Matt admitted that “the bulk of this savaging, I deserve and I totally own.” Matt also denied that Adele was offended and stormed out of the interview. He says the interview actually went over. via E! News:
“I flew to London to interview Adele, an unspeakable privilege and what was to be one of the highlights of my career… I made the terrible mistake of assuming we weren’t to be given a preview copy of this album because our interview was airing before it was released and Adele’s album was the industry’s most prized secret. The day after, after we landed in London, an email came through from Sony. It didn’t mention Adele but it did contain a link to her album. The genuine, dead-set, hand-on-heart truth is that I missed it, by an absurdly long margin, the most important email I’ve ever missed in my life.”
During his on-air mea culpa, Doran denied claims that the singer left their interview early. “The interview itself, Adele didn’t walk out,” he said. “It ran overtime.” Doran said most of the interview focused on Adele’s new music and that the two also “spoke of the paradox that is being the world’s most famous artist but hating fame. We also discussed, at length, the concept of pure artistry, the majesty of Adele’s voice, what it must be like to hear that sound come out of one’s own mouth!” He also said he learned “How Easy on Me was conceived in part by singing acapella in the shower,” referring to the singer’s new single Easy on Me. Doran said that the interview lasted 29 minutes and called Adele profound, funny, raw and honest.
“But all that doesn’t matter. Because by missing the album link, however I might try to justify it, I’ve insulted Adele,” he said. “To Adele, I say, I’d never have knowingly disrespected you by deliberately not listening to your work. I am so sorry. I also apologize to Adele’s Australian fans, and to you, our viewers, who through my error, have been denied this interview and the insight into her character.” Doran then quoted a lyric from the 10th track on the 30 alum, Hold On, which goes, “Sometimes forgiveness is easiest in secret… I’m not expecting that forgiveness,” the host said. “But I do owe you an apology. Thank you so much for joining us this morning here at Weekend Sunrise. That’s all for today. We’ll see you tomorrow.”
Here’s his apology:
— Sunrise (@sunriseon7) November 26, 2021
Matt’s literally the only one who didn’t listen to 30 because Billboard reports that Adele already scored the biggest selling album of the year. Debuting at #1 on the charts, the album sold 839,000 units which way beat out Drake‘s debut of Certified Lover Boy which moved 613,000. It’s killing it in the online streaming, physical album sales, and, bitch, even vinyl!
Of 30’s 839,000 equivalent album units earned in the U.S. in the week ending Nov. 25, album sales comprise 692,000, SEA units comprise 141,000 (equaling 185.39 million on-demand streams of the set’s 12 tracks) and TEA units comprise 6,000 units. 30’s 692,000 album sales’ total is easily the largest sales week of the year for any album. It nearly doubles the year’s previous biggest sales week, when Taylor Swift’s Red (Taylor’s Version) sold 369,000 in the week ending Nov. 18.
Further, 30’s sales of 692,000 immediately make the set the biggest-selling album of the entire year, surpassing the total sales of any album over the past 11 months combined. The year’s previous biggest-selling album was Swift’s 2020 release Evermore, which has sold 471,000 in 2021.
Of 30’s total album sales (692,000), physical album sales account for 487,000 of that figure (378,000 in CDs; 108,000 in vinyl LPs; and just under 2,000 in cassette tapes) and digital album sales comprise 205,000. (30 has the second-largest sales week for a vinyl album since MRC Data began tracking sales in 1991. Only Swift’s Red [Taylor’s Version] has sold more copies on vinyl in a single week since 1991, with 114,000 sold in the week ending Nov. 18, as reflected on the charts dated Nov. 27.)
I don’t know if Adele really cares about Matt’s apology since she’s still raking in the money regardless of if this one journalist listened to her album early or not. I mean, with 30 pulling in these kinds of numbers Adele may fulfill her dream of one day being a London homeowner!