Jessica Simpson Has Regained Full Control Of Her Billion-Dollar Empire After Buying It Back

October 18, 2021 / Posted by:

Jessica Simpson is a businesswoman! While she was a pop star in the 90s and hasn’t had a hit in absolute decades, she is still RICH RICH due to her Jessica Simpson Collection brand of shoes, clothing, accessories, home goods, and more. Well, thanks to a little thing called “bankruptcy,” Jessica and her mom, Tina Simpson, are now the majority owners of their business again. But don’t worry Dillard’s and Macy’s customers, the Jessica Simpson brand is not bankrupt. Its former parent company is. So Jessica isn’t going anywhere; you’ll be able to score affordable heels of varying taste levels for years to come!

Back in 2015, Jessica and Tina sold the majority ownership of their company over to Sequential Brands Group Inc. Jessica Simpson previously had a deal with the Camuto Group, but after the death of its founder Vince Camuto, there were business changes. While Camuto Group continued to produce Jessica Simpson brand shoes, the master license of the line became owned by Sequential. And even back then, Jessica Simpson was pulling in $1 billion in yearly sales. Fast forward to this August when Sequential filed for Chapter 11 bankruptcy protection and began selling off their portfolio. Among the brands for sale was Jessica Simpson, and so Tina and Jessica snapped back up their company.

According to Footwear News, the Jessica Simpson brand did well even during the pandemic. Its second-quarter sales were up 94% from 2020 and 9% from 2019. Coronavirus be damned! I mean, with shoes as elegant as these boots, how could the brand fail?

Even Jessica is shocked by how successful the brand has been, telling FN that the late Vince Camuto was the only one who believed in her:

“Never in my wildest dreams could I fathom being part of a true lifestyle collection brand that has been at the top of its game for 16 years, but Vince could. After six months in the business Vince knew.”

And Jessica is very happy to fully own her brand again:

“It means the absolute world to me to be able to take over complete ownership of my brand… After 16 years in business I feel ready to meet this next exciting phase with open arms. I know the sky is the limit when my mom, our incredible team and I lock into our customers completely.”

Tina opened up about the positive future this sets up for the brand. “For all of our hard-working, talented, amazing licensing partners, to know Jessica is at the helm gives them strength and belief in the future… And for Jessica to regain control of her namesake brand, it allows her and I, alongside our amazing team, licensing and retail partners to build the legacy brand to carry on to her children and family.”

Wow, imagine if you were one of the publicists who told your male clients not to date Jessica Simpson back in the day? Their client could have been the husband of a billion-dollar empire mogul! In the wise words of Julia Roberts in Pretty Woman, “BIG MISTAKE! BIG! HUGE!

Pic: Instagram

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