Brad Pitt And George Clooney Are Shilling For Rival Coffee Companies (But Are Doing A Movie Together)
George Clooney and Brad Pitt, one of Hollywood’s all-time great friendships. Just a couple of pals with tons of things in common that help them deeply relate to each other. They’re both Best Supporting Actor Oscar winners. Both are two-time People’s Sexiest Man Alive recipients. Both are insanely rich. And, both have managed to get even richer by collecting checks for coffee commercials. Except not for the same coffee company. George and Brad are on different sides of warring coffee empires, both pledging their allegiance to different sources of bold, smooth, rich taste. But the two are about to reunite on-screen and co-star in the same film for Apple Studios. Oh, shit, whose coffee will be served on set? You can’t make them pick sides like that!
George Clooney has been the “Global Ambassador” for Nespresso since 2006, with his first North American commercials airing in 2015. You know, they’re the ones where George is on a film set somewhere trying to convince people to pop in a coffee pod and sip on a single-serve coffee brew that may or may not have been harvested by child labor? Yeah, that one. As for Brad Pitt, The Drum says Brad just made his debut as the face of De’Longhi, for their automated Perfetto machine. The commercial features Brad being a casual, low-maintenance guy, scooting around Los Angeles on his motorcycle, and arriving home with a precious personalized bag of coffee beans, ready to dump them in that Perfetto machine and make himself a latte. As if Brad in real life doesn’t have an assistant whose sole job it is to be his coffee jockey, but this is the De’Longhi fantasy of Brad, I guess.
The Drum (which is a marketing website) reports that while both George and Brad are pitching coffee as regular dudes, only one regular dude is convincing people to run out and drop some cash on a coffee machine. via The Drum:
On the TestYourAd 1-5 Star Rating measuring emotional response to ads and predicting long-term effectiveness, Brad’s chill coffee moment for De’Longhi lands a modest 2.3-Star score in the UK and a slightly better 3.1-Star score in the US. It’s not terrible – but it’s nothing to shout about, and in effectiveness terms probably not worth paying one of the world’s top stars for. Even worse, the Brand Fluency (ease of recognition) and short-term Spike Rating are actively poor in both markets. A few people like the ads because of Brad Pitt, but several viewers feel contempt for him, and the majority are neutral.
De’Longhi have made an ad that’s a showcase for their leading man without actually giving him anything to do, and it’s left viewers unmoved.
Several viewers feel contempt for him? As in, more than one viewer? Angelina Jolie must have filled out the focus group survey twice when the facilitator excused themselves for a bathroom break.
It should be interesting when George and Brad begin filming their new Apple Studios film. It currently doesn’t have a name, but Deadline says there’s a big-budget attached because both George and Brad (who are also producing the film) want a huge theatrical release for this thing.
The thriller follows two lone-wolf fixers assigned to the same job. The package hit the market last week, and seven to 10 bidders materialized. The combatants included Sony, Lionsgate, Annapurna, MGM, Universal, Warner Bros, Apple, Netflix and Amazon.
I have heard that between Clooney and Pitt, they left an eight-figure sum on the table to ensure the theatrical release component.
They’re going to need to hire their own fixer to fix any coffee drama on set. Like script re-writes when George demands his character read a line that says, “I’ll get to fixing, but first I need a hot cup from my Nespresso.” Or when Brad improvs on set by saying something like, “I’m a lone wolf, that’s why I prefer an expertly-brewed cup from De’Longhi. And also, I don’t care what anyone says, I’m a likeable guy, damn it.”