Uh oh, the day Nickelodeon executives and account managers were dreading has finally arrived. JoJo Siwa has become self-aware! Nickelodeon’s Gak-scented boardroom table has probably been overturned in a fit of mass hysteria, as one of their most profitable sources of revenue just came to the realization that Nickelodeon might have been looking at her and seeing a glitter-covered dollar sign and not a glitter-covered human being.
You might be bracing yourself for a story that involves Nickelodeon being homophobic, since JoJo just came out, but that’s not where this is headed. This has to do with JoJo’s catalog of songs. 18-year-old JoJo is currently on her D.R.E.A.M. The Tour, presented by Nickelodeon. It’s JoJo’s first big tour with stops in the United States, Canada, the UK, and Australia, and has been going on since May 2019. The tour supports her two albums, 2018’s D.R.E.A.M. The Music and 2019’s Celebrate, and has seen 144 shows so far. It’s scheduled to end in New Orleans on March 12, 2022.
JoJo is about to embark on the latest leg of her D.R.E.A.M. tour, to play the first shows since her tour went on hiatus for the pandemic (her last show previous to the pandemic was March 11th, 2020, in Colorado). But in the meantime, JoJo starred in a movie musical called The J Team, released by Nickelodeon, that premiered earlier this month. JoJo had six new original songs on the soundtrack, which I’m sure her fans would love to hear her perform when she takes the stage of those D.R.E.A.M. tour dates, right? Well, according to JoJo, those fans will never hear the likes of “Dance Through the Day” or “Nobody Can Change Me!” performed live in 2022, because Nickelodeon is holding those six new songs captive.
There is no reason that this music should not be included. Working for a company as a real human being treated as only a brand is fun until it’s not.
— JoJo Siwa!🌈❤️🎀 (@itsjojosiwa) September 15, 2021
She also addressed the situation on Instagram, by posting screengrabs of her tweets directed at Nickelodeon. So JoJo is dropping her trademark enthusiasm and 100% pure positive vibes for a moment to take direct aim at her employer and drag them through the glitter patch and back. I wonder if she’ll channel any of this newfound rage into a Dancing with the Stars routine? I’m sure the DWTS costume department is already working on remaking at least one of her costumes in moody black.
As helpfully explained by a TikTok posted down in that Twitter thread, Nickelodeon might be preventing JoJo from performing those songs, because there’s a chance JoJo will try to release a concert tour movie, and if she did that, she’d have to license the songs from Nickelodeon, who likely own the masters to those six songs from The J Team. Additionally, if JoJo does decide to record her tour and release it, the performances of the J Team songs might be considered re-recordings, and therefore might go against a contract stipulation she has with Nickelodeon. Or maybe Nickelodeon is just being a dick! It’s possible. They do seem to take a sadistic amount of joy from dumping sticky green slime on people.