A Skincare Brand Has Served Kim Kardashian With A Cease And Desist For Trying To Trademark A Name Very Similar To Theirs 

July 30, 2021 / Posted by:

Kim Kardashian has been getting ready to rebrand her makeup line, KKW Beauty. And the Koven is not new to rebrands since a new version of Khloé Kardashian comes out every few weeks. Since Kim Kardashian West is in the process of divorcing Kanye West, she’ll become plain ole’ Kim Kardashian again. So it’s time to change the name of KKW Beauty too, only it looks like this re-branding is going as smoothly as a botched facelift. Kim changed the name of KKW Beauty to SKKN, but not so fast. Kim and ko. were hit with a cease and desist letter and not one from God begging her to let their light reach the Earth and pierce the dark veil her mother has cast around the planet. But a letter from skincare company, SKKN+, whose been using that name since 2017. SKKN+ actually is a better name for Kim’s to be honest, because we know that this family comes with a lot of additional parts.

SKKN+ is a small skincare salon based in DC and New York. Its owner Cydnie Lunsford has been running the brand and salon since July 2017. TMZ says that lawyers for Beauty Concepts, the LLC behind SKKN+, sent a cease and desist to Kim letting her know that she’s ripping them off and creating confusion in the same space.

In the letter, obtained by TMZ, Beauty Concepts says it also operates a website and social media handles using the same block letters. What’s more … Beauty Concepts claims it applied to the U.S. Patent and Trademark Office back in March to register the SKKN+ logo.

The company claims it’s invested considerable time, effort and money to develop and market its SKKN+ services over the last 3 years, and Kim’s play for the same name would cause confusion in the marketplace. Them’s magic words, because it’s the basis on which the Patent and Trademark Office would reject an application…

In the legal letter, Beauty Concepts says Kim’s trademark application for “SKKN” is a ripoff of their innovative moniker and simply adding “By Kim” does little to differentiate the brands.

What’s more … Beauty Concepts says it has used the SKKN+ name for 3 years before Kim’s company applied for its trademark.

Beauty Concepts adds that “it also operates a website and social media handles using the same block letters.” Here’s one of their IG posts where they announce that FACIALS. ARE. BACK. Not THOSE kind of facials, which have never left.

https://www.instagram.com/p/CEsW2fMHAyn/

 

Kim? Ripping someone off? Never! We know that Kardashians don’t shy away from a lawsuit and they’ve sent plenty of cease and desists themselves, so Kim’s attorney, Michael G. Rhodes, told TMZ they’re gonna handle it.

“We certainly appreciate and support small businesses, and our hat is off to Ms. Lunsford. But the question at hand is one of trademark law and we’ve not done anything deserving of legal action by her… We are disappointed that she has chosen to run to the media knowing that we were scheduling a call for tomorrow, requested by her attorney. So while disagreeing with the letter, we’re hopeful that we can smooth things over once both sides speak.”

Wow, poor Kris Jenner! We know she likes to be the one making legal threats. Now she’s gonna have to sue a poor person out of their home to make herself feel better!

Pic: Instagram

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