Mary-Kate and Ashley Olsen are known for not really being in the public too much. But well, the Olsens recently did a lengthy interview with i-D Magazine and talked about their private lifestyles and why they don’t really put their faces forward so much as the designers of their fashion collection, The Row. They want the clothes to be front and center and not take attention, but I think the actual reason is that they know the peasants will one day revolt, and when they do the twins want it to be harder for them to identify who was out here charging $40,000 for messy purses.
35-year-old twins, Mary-Kate and Ashley, described themselves as “discreet people” to the magazine, and suggested they were a “bit out of practice” when it came to giving interviews. It seems another reason they really keep to themselves is that they don’t want to be too closely associated with their clothing brand. via E! News:
Another explanation for their absence from mainstream media is their hesitation to be too closely associated with the clothing brand. Ashley explained, “We didn’t want to be in front of it, we didn’t necessarily even want to let people know it was us. It was really about the product, to the point where we were like: Who could we get to front this so that we don’t have to?”
And though the sisters were already extremely well-known worldwide, Ashley said they created their fashion house with the hope of “making something of ourselves.”
“We had just moved to New York. We were 18 years old and I think what we did know was that we wanted to take that time to take a break from what we were previously doing and to explore things that interested us, and explore what life has to offer…” she said, before Mary-Kate finished her sentence, saying, “Creatively.”
The sisters shared their passion for designing clothes for The Row, calling themselves “perfectionists” as it relates to their brand. Mary-Kate said they strive to make their clothing “luxurious,” but not in the way one would expect. For them, she said luxury is “something that makes your life easier.”
“The idea that you could buy something off the rack, put it on your body and it already feels like a part of your wardrobe, that’s luxury,” she explained. “You don’t even have to think about it.”
…Mary-Kate added their success isn’t all that surprising since they “had been working in the fashion mass market.” As she explained, “We have a pretty good idea of what sells, what doesn’t.”
However, they did take risks with their launch, opting to forego having a logo or making themselves the official faces of the brand, in favor of letting the clothing speak for itself. Ashley said, “I think, to this day, you’ll see we really put the product first.”
They want the clothes to speak for themselves, huh? Well, I think their clothes are saying “Joke’s on you, bitch.” This $2000 beige silk and cashmere dress is saying: “LOL, you aren’t going to eat this month.” And this $10,000 jacket is simply going: “HAHAHAHAHAHAHA!”
Honestly, I’m not sure how easy it is for the Olsens to stay private and discreet. They kind of give themselves away with the thick cloud of cigarette smoke that permanently follows them around.